i2 Tech to Use IBM's DB2 IntelligentMiner

As reported by Farhan Arif, BridgeNews, i2 Technologies Inc will use International Business Machines' DB2 Intelligent Miner product for data to enhance its i2 TradeMatrix Knowledge Discovery services. The i2 TradeMatrix Knowledge Discovery Framework uses data-mining technology from IBM and helps companies unlock value-creating knowledge from data generated by business-to-business transactions.

i2 Technologies Inc, a leading provider of marketplace solutions, announced a collaborative effort with IBM, one of the world's largest information technology companies, to add analytic capabilities to i2 TradeMatrix through knowledge discovery services and applications. the new i2 TradeMatrix Knowledge Discovery Framework (KDF) uses data-mining technology from IBM and is designed to help companies unlock value-creating knowledge from mass volumes of data generated by business-to-business (B2B) transactions.

"With i2 TradeMatrix KDF, companies will be able to benefit from the use of i2 TradeMatrix analytics in an enterprise solution that either links to a marketplace solution, or directly interfaces with specific marketplaces," said Yasser Al-Kazzaz, i2 vice president, Product Integration. "In either case, combining IBM's strength in data mining, with the i2 analytic framework breadth of capabilities, will help ensure that i2 TradeMatrix KDF is the leading knowledge-discovery platform solution among all marketplaces."

Based on proven technology, including the IBM DB2 Intelligent Miner for Data and DB2 Universal Database, i2 TradeMatrix KDF is designed to provide comprehensive analysis to companies participating in any marketplace. The analytical insight will help companies gather valuable information from current and historical transactions. The information can then be used to develop new strategic programs to increase revenue and efficiencies. Using i2 TradeMatrix KDF, companies will be able to review and recommend improvements in the areas of customer service and retention, buyer evaluation, inventory classification, promotions and campaign planning, and production and distribution capacity utilization.

i2 TradeMatrix KDF will be available as a stand-alone, open system that can be customized to suit the needs of a digital marketplace. A comprehensive suite of prepackaged applications will also complement this open system. These applications are targeted at buying and selling organizations in a marketplace and will contain workflows and logic to help businesses interpret and influence their decisions.

For example, selling organizations using a B2B marketplace can analyze and categorize their client information based on profitability, volume, credit and financial ratings. They can then use this information to intelligently position their products and promotions, helping to increase market penetration and revenue. Similarly, organizations can intelligently profile, analyze and evaluate information in the marketplace.