BISYS to Market DataMentors' DataFuse

As reported by Rajan Varghese, BridgeNews DataMentors Inc, a leading provider of database marketing products, services and custom programming, and BISYS, a premier outsourcer to the financial services industry, have completed a distribution agreement that will integrate DataMentors' data cleansing capabilities into BISYS' data warehouse and customer relationship management (CRM) solutions.

BISYS will market DataMentors' software solution, (DM)DataFuse, which dramatically increases data accuracy and validity by "scrubbing" incorrect data from name and address fields and matching these scrubbed records before it enters the bisys data warehouse. This householded customer information, combined with other bank data, will create a powerful tool for BISYS' bank clients to develop a more in-depth understanding of their customer base. Personalized information about customer financial buying behavior and needs helps banks create better customer segmentation strategies for more effective marketing, customer service, and product development.

"The ability to maintain accurate, comprehensive customer information provides a distinct competitive advantage for any organization," said Bob Orf, president of DataMentors Inc. "Improving the quality of customer information by even the smallest percentage can have a major impact on the success of customer retention and cross-selling programs as well as increased customer acquisition."

Bill Neville, president of BISYS Information Services group said, "Integrating DataMentors' powerful solution with BISYS' marketing and Customer Relationship Management systems will help our clients more precisely target their sales, marketing, and customer service strategies. BISYS' new householding service uses the same database as the core data warehouse and is delivered and maintained in the same Application Service Provider (ASP) environment."

About BISYS Banking Solutions

BISYS provides the core information processing solution exclusively endorsed by the American Banking Association (ABA), through its subsidiary, the Corporation for American Banking (CAB), for community banks. "BISYS was selected for its product superiority, company soundness, customer service, and marketing opportunities," according to the ABA's independent due diligence which included the industry's leading outsourcers. This endorsement further ensures BISYS' approach to enterprise-wide automation has been thoroughly researched, tested, and approved by ABA-member banks to support the industry's dynamic needs.

BISYS' banking solutions are improving the service levels, competitive positioning, performance, and profits of more than 300 diverse financial institutions. Its cost-effective, totally integrated solutions support commercial and retail banking, mortgage banking, electronic and Internet-based transactions, branch automation, executive decision-support, data warehousing, and document imaging requirements. BISYS' contemporary technologies provide the control and access of an in-house system with the cost advantages, performance, and reliability of outsourcing.

About BISYS

The BISYS Group Inc, headquartered in Little Falls, N.J., supports more than 11,000 financial institutions and corporate clients through three integrated business units. Its Investment Services Group administers and distributes more than 90 families of mutual funds representing approximately $325 billion in assets and 1,100 portfolios, provides retirement plan services to approximately 10,000 companies in partnership with 20 of the nation's leading bank and investment management companies, and offers investment industry consulting services. The Insurance and Education Services Group provides distribution solutions for life, group health, disability income, and long-term care insurance; offers certification and continuing education training for insurance and investment professionals; and provides licensing-related software products. BISYS' Information Services Group provides information processing and check imaging solutions to approximately 1,000 financial institutions.

BISYS is uniquely positioned as the only single-source integrator of banking, insurance, and mutual fund solutions and is a leading provider of contemporary Internet-based products and services.

About DataMentors Inc

DataMentors Inc, headquartered in Tampa, Fla., was founded by industry veterans with proven success designing and developing database marketing products. The company offers on-site installation products and service bureau processing through its established partnerships with vendors providing campaign management, customer relationship (CRM), extraction transfer load (ETL), and query tools. For more information, call 813-960-7800 or explore the possibilities at www.datamentors.com.

About (DM)DataFuse

DataFuse is a fully modular householding system that cleanses, organizes, standardizes and preps data faster and with more flexibility than any other system on the market. By employing more external tables than most other systems, DataFuse is able to scrub databases clean of extraneous data, providing unprecedented accuracy in the records on each individual in each household. It also allows users to create any field -- household, super household, account, corporation, individual -- to explore data, define unlimited match rules without programming, and match and link data across any field.

Contact Steve Holub, 813-657-1363, for DataMentors.