iLux/InterNetivity PROVIDE INTERACTIVE ANALYSIS OF WEB DATA

iLux Corporation, the fast growing, Silicon Valley-based provider of e-marketing Web analytics and campaigning solutions for consumer and B2B e-commerce sites, announced it has entered into a product integration agreement with InterNetitvity Inc, a pioneer in information outreach applications and award-winning developer of solutions for Web-based analysis and reporting. Under terms of the agreement, iLux will integrate InterNetivity's databeacon 5.0 software package with the new iLux Personalized E-Marketing Solution, scheduled for release next month. InterNetivity's software will provide easy-to-use drag-and-drop pivot tables, drill-up/roll-down capability, charting, reporting and other features that will effortlessly customize views of Web site data.

iLux Personalized E-Marketing Solution is a follow-up to the award-winning iLux Suite 2000, the first comprehensive e-marketing product suite for companies doing business on the Internet. This new software package will provide Web sites with the ability to increase their revenues through advanced customer relationship management (CRM). Its powerful features will allow users to capture information on the Web site visitor behavior of both anonymous and registered users, and then utilize that data for comprehensive marketing campaigns designed to turn Web traffic into Web sales. This process, which establishes a completely visitor-centric paradigm for Web-based consumer and business-to-business marketing, will greatly enhance the ability of companies selling on the Internet to convert e-browsers into e-buyers.

"We are pleased to integrate the multi-dimensional analysis capability of databeacon into the soon to be released iLux Personalized E-Marketing Solution," said Andy Coutts, president and CEO of InterNetivity Inc. "Our innovative architecture and user interface provide the perfect compliment to the personalization features of iLux. This combination will represent a new standard for CRM on the Web."

iLux is partnering with InterNetivity to integrate rapid, interactive analysis of personalized data collected by Web sites, enabling iLux users to build "cubes" of Web site data for in-depth analysis. Databeacon 5.0 is a powerful Web-based data analysis and reporting application with scalable architecture that lets simultaneous users perform multi-dimensional, client-side analysis of personalized data from a variety of sources. A key element is the capacity for multi-dimensional analysis, which enables the dynamic comparison of several categories at one time.

"A Web analytics system allows users to evaluate their visitors' online behavior with the goal of maximizing customer loyalty and purchasing," said Ted Marr, president and CEO of iLux Corporation. "By using iLux Personalized E-Marketing Solution, enhanced by InterNetivity's 'cube' concept, Web sites will be able to optimize their structure and content to better serve their visitors. Together, these products will create the rapid interactive analysis and Web-based reporting that will allow our customers to continuously monitor site traffic and quickly react to the results of special offers targeted at specific visitors."

About InterNetivity

Founded in 1995, InterNetivity Inc is the fast growing pioneer in information outreach applications and award-winning developer of solutions for Web-based data analysis and reporting. Built from the ground up to serve the B2B marketplace, InterNetivity's flagship product, databeacon, excels in the delivery of personalized content and analytical capabilities to hundreds, and even thousands of users by virtue of its scalable ease of use, scalable architecture, ease of deployment and customization advantages. Target markets are those that require the need for self-service, Web-based analytical functionality with no training required, i.e. online billing, B2B exchange, ASP, and CRM markets. In February 2000 InterNetivity launched a unique service called databeacon.com, which, on the fly, turns static data sources on the Web into fully interactive analysis applications. In July 2000 InterNetivity released version 5.0 of databeacon, which offers even superior functionality including multi-dimensional analysis. Privately held InterNetivity is based in Ottawa, Canada, with sales offices in several North American cities. For more information on InterNetivity and its offerings contact the company at 613-729-4480, toll-free at 888-921-8360, or email the company at info@InterNetivity.com. You can also visit the company's Web sites at www.InterNetivity.com or www.databeacon.com.

About iLux Corporation

Silicon Valley-based iLux Corporation is headquartered in Newark, Calif. The company provides leading edge e-marketing solutions designed to give both consumer and B2B e-commerce Web sites the ability to increase their revenues through advanced customer relationship management (CRM). The company's powerful software, which works in conjunction with leading vendors to the Internet market, including Sun Microsystems, Oracle, Netscape/America Online and Microsoft, allows users to capture information on Web site visitor behavior, including both anonymous and registered users, and then utilize that data for comprehensive online and offline marketing campaigns designed to turn Web traffic into Web sales. iLux offers its product line through both direct sales and an ASP model, and also provides Web analysis and outsourced marketing services. Since early 2000 iLux has made major inroads into the Asian market for its critically acclaimed e-marketing software, assisted by Celestial Asia Securities Holdings Ltd, a leading Hong Kong-based financial services company. For more information about iLux and its products and services, visit the company's Web site at www.ilux.com or call 800-626-7711.

Contact Steve Sylvia, 415-931-5555, steve@e-marcom.com of E-Marcom, for iLux Corporation or Annette Jalsevac of InterNetivity Inc, 613-729-4480 x247, ajalsevac@InterNetivity.com.