VISUAL INSIGHTS RECEIVES $25 M SECOND ROUND FINANCING

Visual Insights, the eBusiness Performance Company, announced that it has received $25 million in second-round financing from new investors Milstein Brothers Capital Partners and Topspin Partners, and first-round investors Intel, Lucent Technologies, ABN Amro Private Equity and Emigrant Capital.

The financing comes as Visual Insights launches the newest members of its eBizinsights family of next-generation eBusiness Performance Management software: eBizinsights XL, eBizinsights CS and eBizinsights 2.0.

Companies continue to spend heavily on eBusiness infrastructure. Whether their goals are revenue lift, better branding or more efficient content delivery, when important business tasks are conducted through a company's Web site, the site merits optimization. Visual Insights' eBizinsights software helps companies gain a complete and accurate understanding of their site performance, visitor behavior, promotional effectiveness and site activity enabling them to build and maintain more effective eBusiness strategies. The results can have a dramatic effect on customer loyalty and retention, revenue lift, and overall return on marketing and infrastructure investments.

"Next-generation eBusiness enabling software solutions are poised for dramatic growth," said David Bogetz, Managing Director, ABN AMRO Private Equity and chairman of Visual Insights Board of Directors. "Visual Insights patented technology, strong management team, and strategic vision are what private investors and the public markets are looking for in companies trying to capitalize on this type of growth opportunity."

"We have the opportunity to see a large cross section of technology companies across many different industries," said David Seldin, Managing Director of Milstein Brothers Capital Partners, "Visual Insights core data visualization technology has proven effective in helping companies such as the Nasdaq, IBM, and Cognos help their customers make better business decisions. eBizinsights brings together years of technology research and market testing not often found in companies at this stage."

Visual Insights has a blue chip client list using the eBizinsights eBusiness Performance Management software solution including: Hammacher Schlemmer, i2 Technologies, Tribal DDB Worldwide, and EDS. The company projects nearly 300 percent growth in 2001 and will continue the expansion of its Global Alliance Channel Program in North America, Europe and Asia.

"In light of the current negative investment climate for many technology companies, our ability to attract this level of support is a testament to the strength of our vision and the growth potential of our target market," adds Visual Insights' CFO Mike Profita, "This round will enable the company to implement our global expansion initiatives and provide the stability to continue to attract top talent."

"The need for more advanced technologies designed to help companies build more sustainable eBusiness strategies, measure bottom-line return on site investment and ensure continued profitability has never been greater," adds Paul Lowell, Managing Director Topspin Ventures. "Based on their strong technology and experienced management team, Visual Insights stands above the rest of the players trying to capitalize on this market opportunity."

eBusiness Performance Management, according to Hurwitz Group, industry analysts in Framingham Massachusetts, is the driver to the successful alignment of business goals and key performance indicators across a company's on-line marketing, sales and services functions. Hurwitz credits Visual Insights as having "the first product to satisfy the requirements of eBusiness Performance Management's third generation." Commenting on the patented data visualization technology on which the software is based, Hurwitz continues, "The goals of eBusiness Performance Management can't be fully met unless data visualization is a core enabling technology within the software. eBizinsights provides a dynamic, intuitive and highly interactive front-end visual display of real-time business activity and actual performance patterns across sales, marketing and customer support."

Visual Insights' eBusiness Performance Management Software Solutions - Now Available

Visual Insights is also announcing the availability (January 22, 2001) of the newest members of its eBizinsights product family: eBizinsights XL, a scalable enterprise solution with enhanced data management for large commerce and information sites; eBizinsights CS, a scalable solution designed specifically for Microsoft's Commerce Server 2000; and eBizinsights 2.0, an upgraded version of eBizinsights, offering a complete Web log analysis solution at a low entry price.

Companies seeking a complete, cost-effective and packaged application for eBusiness Performance Management that provides instant value "out of the box" will now be able to create winning eBusiness strategies, resulting in increased sales and profits, better customer loyalty and lower operating costs. Visual Insights' eBizinsights product family combines the power of patented Visual Discovery and realTime3D technologies to give businesses an immediate and accurate understanding of site performance, visitor behavior, promotional effectiveness and site activity. The entire eBizinsights family is designed to be easy to deploy and use, fast, and accurate. The result: more people can make better business decisions - fast.

About Visual Insights

Visual Insights, www.visualinsights.com, is the eBusiness Performance Company. Our mission is to help companies create and sustain winning eBusiness strategies. Visual Insights was formed in 1997 to leverage 10 years of Lucent Technologies Bell Laboratories' extensive R&D efforts in data visualization technology. Our eBizinsights product family is the next generation eBusiness Performance Management solution for content and branding as well as e-commerce Web sites. As the world's largest data visualization software company, premier technology companies including IBM, Cognos and i2 Technologies integrate our patented solutions to enhance their product offerings.

About Milstein Brothers Capital Partners

Milstein Brothers Capital Partners is an active, early-round venture investor with offices in New York and in Paris, through its affiliate, New Media Capital. It is an active investor in eBusiness enabling software companies and was the largest shareholder in PeerLogic, which was sold to Critical Path in September, 2000 for over $400 million. Its current portfolio companies include: Inlumen, the industry-leading provider of real-time business information and market data for financial Websites and vertical B2B marketplaces; Mobilee (formerly Shoutmail), a leading mobile application service provider; eHigherEducation, a leading provider of on-line OSHA and ISO 9000 education and training through EMU WORLDWIDE; and Databid.com, the only Web site offering a complete business-to-business solution for identifying, comparing, and purchasing data communications services from leading service providers.

About Topspin Partners L.P.

Topspin Partners L.P. is a New York Limited Partnership, founded in 2000, that invests in private equity. The Fund will invest $250,000,000 in start-up and later stage technology-based companies. Topspin is the successor fund to the Long Island Venture Fund, L.P. that was founded in 1995 and has generated a 35% net annual return to its investors since inception. Public companies that were funded by the Long Island Venture Fund include: Tularik Inc, Network Peripherals Inc, Infonautics Corp and MyPoints.com Inc. Topspin Partners L.P. has completed investments in Visual Insights Inc, Moltech Corp, CosmoCom, Inc and FatWire Inc. These companies, amongst others, are involved in advanced lithium-sulfur polymer rechargeable batteries, IP-based Automatic Call Directors, IP-based network area storage technologies and e-business software.

About ABN AMRO Private Equity

ABN AMRO Private Equity, headquartered in Chicago, IL, invests in rapidly growing emerging businesses with a focus on Information Technology, Telecommunications, Business-to-Business Commerce and Healthcare Services. ABN AMRO's investment strategy is to invest capital behind strong, motivated management teams and to assist them in positioning their companies for significant growth and profitability. More information is available on the company's Web site at www.abnequity.com.

About the Intel 64 Fund

The Intel 64 Fund is a quarter billion dollar equity fund that invests in emerging technologies for next-generation servers and workstations utilizing Intel's IA-64 architecture. The Fund is coordinated by Intel with Compaq, Dell, HP, Intel, NEC, and SGI as co-investors. The Fund's other investors, managed by Morgan Stanley Dean Witter, include Bank of America, The Boeing Company, Circuit City, Enron, Ford Motor Company, General Electric, McKessonHBOC, Morgan Stanley Dean Witter, Reuters, Sabre, SmithKline Beecham, Sumitomo Corp, SunAmerica and Telmex. Additional information about the Intel 64 Fund is available at www.intel64fund.com.

About Lucent Technologies

Lucent Technologies, headquartered in Murray Hill, New Jersey, designs, builds and delivers a wide range of public and private networks, communications systems and software, data networking systems, business telephone systems and microelectronic components. More information is available on the company's Web site at www.lucent.com.

About Emigrant Capital

Emigrant Capital is a private equity fund which invests in growth companies, recapitalizations and management buyouts. The $150 million fund invests $2 to $20 million in equity and mezzanine financings. Emigrant Capital backs outstanding management teams in industries including: chemical, healthcare, technology and manufacturing. The fund is an affiliate of Emigrant Bancorp, a privately held bank in New York with $7 billion in assets. The investment advisor to Emigrant Capital is The Courtney Group, Incorporated, an investment-banking firm focused on mergers & acquisitions, capital raising, and strategy. Thomas W. Courtney, Jr., president of The Courtney Group, will join the board of directors of Visual Insights Inc. More information is available on the company's Web site at www.emigrantcapital.com.

Contact Visual Insights, Sharon Hamilton, 630-753-8614, sharon.hamilton@visualinsights.com or Outlook Marketing Services Inc, Elizabeth Cox, 847-509-3099, elizabeth@outlookmarketingsrv.com.