Informatica Apps Implemented by Brocade CommunicationsInformatica Corporation announced that Brocade Communications Systems Inc, a leading provider of Storage Area Networking infrastructure, has implemented the Informatica eCRM application in only six weeks to enhance customer relationship management. Brocade has also licensed and plans to implement additional applications from the Informatica Applications family, including Informatica eBusiness Operations. Using Informatica's tightly integrated family of applications will help Brocade leverage its operational information to obtain valuable business insight across its enterprise. "Informatica Applications help us transform our operational data into strategic business information that can be accessed across all levels of the company," said Jim Cates, CIO at Brocade. "As Brocade continues to expand its operations worldwide, the integrated enterprise infrastructure behind Informatica Applications will provide us with a valuable cross-functional view of real-time business information. This will help us expand access to critical information across the company in order to better serve our customers." "The integrated analytic power that comes from Informatica's tightly knit applications can help companies like Brocade obtain a holistic, enterprise-wide view of their business," said Marv Mouchawar, senior vice president and general manager for Informatica's application products. "We are very pleased an industry leader like Brocade has selected Informatica Applications to fulfill such a critical role in the company." Informatica eCRM is designed to help companies manage customer acquisition, intimacy and retention. The eCRM application delivers more than 150 business metrics for analyzing areas including marketing effectiveness, Web site traffic, e-commerce activity, customer pipelines, lifetime value and retention/defection rates. Questions that can be answered using Informatica eCRM include 'Who are my most profitable customers? How can we better understand the patterns of our Web site traffic? How can we better leverage product-buying patterns? What is the potential for maximizing our customer relationships?' The Informatica eCRM application provides a universal view of customers and their behaviors, and helps uncover new business opportunities and generate new revenue. Informatica eBusiness Operations is designed to help companies analyze and improve financial and operational performance. The eBusiness Operations application contains more than 100 business metrics for analyzing key areas such as budgeting/planning, operational costs, employee attrition/headcount, employee benefits, inventory and resource planning. Informatica eBusiness Operations provides a uniform view into all departmental operations and business channels, helps pinpoint problems in complex enterprise processes, and provides the insight needed to improve operational performance and reduce costs. Informatica Applications is a family of integrated analytic applications -- eCRM, eProcurement, eBusiness Operations and eMarketplace -- that for the first time helps companies evaluate the performance of their entire Web of customer, partner and supplier relationships, and act upon the results to maximize business performance. Powered by Informatica's market-leading data-integration platform software, Informatica PowerCenter, the Informatica Applications family delivers the industry's most comprehensive analytic solution for gaining real-time insight across the entire eBusiness value chain. About Brocade Communications Systems IncBrocade is the leading provider of Storage Area Networking infrastructure. The Brocade SilkWorm family of Fibre Channel switches and software is designed to optimize data availability in the storage enterprise. Using Brocade solutions, companies can simplify the implementation of Storage Area Networks (SANs), reduce the total cost of ownership of data storage environments, and improve network and application efficiency and performance. For more information, visit the Brocade Website at www.Brocade.com or contact the company at info@Brocade.com. About InformaticaInformatica provides eBusiness analytic software that enables companies to leverage business insight for competitive advantage. More than 1,000 global customers, including over half of the Fortune 100, leverage the Informatica Insight Network to integrate, analyze and personalize critical business information to improve business performance and responsiveness across the entire business value chain. Informatica products include a comprehensive suite of analytic applications, the industry's most powerful data integration platform and a wide range of supporting services and partnerships. The company's list of leading customers includes 3Com, AMD, American Airlines, Boeing, Borders Group, Chevron, Cisco, CNET, Deutsche Bank, eBay, GE, Hewlett-Packard, Inktomi, Merrill Lynch, MetLife, MCI WorldCom, Motorola, Mutual of Omaha, Philips, Polo Ralph Lauren, Preview Travel, Sprint and UBS. For more information, call 800-970-1179, or visit Informatica's Web site at www.informatica.com. Contact Samantha Moore of Informatica Corporation, 650-687-6361 or smoore@informatica.com. |