PeopleSoft Delivers PeopleSoft CRM Analytics

PeopleSoft announced the on-time delivery of PeopleSoft Customer Relationship Management (CRM) Analytics, a pure Internet suite of applications that enables businesses to measure the effectiveness of sales, marketing, and customer support activities.

The PeopleSoft CRM Analytics suite includes PeopleSoft Sales Activity Insight, Marketing Insight, Support Insight, Profitability Insight, and Customer Scorecard--applications that integrate data to give companies insight into the performance of their sales, marketing, and service programs.

For example, PeopleSoft CRM Analytics will alert a company that its largest customers may not be the most profitable due to high service costs or reduced revenue expectations. This enables the company to adjust its marketing, sales and service efforts accordingly.

"From a competitive standpoint, effective utilization of resources to attract and service customers is key," said Sam Clark, Program Director with META Group Inc's Application Delivery Strategies. "Analytic applications, such as PeopleSoft`s CRM Analytics, provide a good way for companies to focus on the key indicators of CRM performance."

"Companies recognize that measuring their customers` activities is critical to long-term success," said Chuck Teller, vice president and general manager for PeopleSoft`s Enterprise Performance Management division. "PeopleSoft CRM Analytics enables them to increase customer satisfaction and retention, and improve their own profitability."

PeopleSoft CRM Analytics applications can be implemented as stand-alone modules or as part of the PeopleSoft CRM eBusiness suite. The applications include:

PeopleSoft Marketing Insight - Measures the performance of marketing campaigns and activities based on leads generated and qualified and the profiles of respondents.

Sales Activity Insight - Assesses the effectiveness of sales activities based on such criteria as pipeline status, forecasting accuracy, discount analysis, cycle time and fallout analysis.

Support Insight - Evaluates customer service activities by providing information on product quality, call and caseload trends, and performance to service level agreements.

Customer Scorecard - Offers key performance indicators for measuring the effectiveness of CRM activities in achieving customer satisfaction goals.

Profitability Insight - Identifies customer trends and performs comparisons to track costs, profit and value to determine the best, not biggest, customers.

The PeopleSoft CRM Analytics applications began shipping in December 2000.

About PeopleSoft

PeopleSoft is a world leader in providing eBusiness applications that enable people - customers, employees, and suppliers - to power the Internet.

PeopleSoft's pure Internet Customer Relationship Management, Supply Chain Management, and Enterprise Management solutions provide the industry's most open and flexible e-commerce platform. PeopleSoft employs more than 7,900 people worldwide, including 2,400 eBusiness consultants. More than 4,600 organizations in 107 countries run on PeopleSoft eBusiness applications. For more information, please visit www.peoplesoft.com.

Contact Megan Codling, Insight Marketing, +44 (0)1625 506409, mcodling@insightmkt.com.