Stario Launches Stario MVC -Most Valuable Customer- 2.1

Stario, a leading provider of real-time solutions for optimizing customer value, announced it has launched Stario MVC 2.1, its new Web-based program that enables businesses to identify, recognize and reward their most valuable customers while influencing less frequent customers to generate more value.

"Stario MVC 2.1 is a huge success," said Kai Huang, CEO of RedOctane, a leading online gaming company that has been beta testing the new product. "Within its first 60 days of implementation, we have increased our customer growth rate by 89%, while significantly decreasing our customer acquisition cost."

With Stario MVC 2.1, businesses can now easily and affordably design and implement branded, tailored customer optimization programs that may be updated or modified at any time. The new program also provides real-time queries and data mining, enabling businesses to easily track, measure and analyze customer activity on their sites.

"Companies are now realizing to maintain and increase profitability, they need to implement brand-building programs that focus on optimizing individual customer value, not spend all of their marketing dollars on advertising campaigns and points programs that are extremely expensive, treat all customers equally, and usually don't work," said Harsha Raghavan, Stario's CEO. "With Stario MVC 2.1, businesses can achieve their goals quickly, easily and affordably."

The Stario Solution

Stario combines cutting-edge technology with expert consulting in the eMarketing industry to bring businesses affordable, real-time solutions for optimizing customer value.

Rather than offer just one, cookie-cutter solution such as frequent flyer miles or points, Stario works with business executives to develop custom solutions from preferred service programs, sweepstakes, gift certificates, points programs and more. Stario is invisible to the end-user, ensuring that businesses maintain their branding and that their customers are not confused as to who is actually providing the incentive or reward.

"We looked at other eMarketing companies, but soon realized that the traditional one-program-fits-all approach such as frequent flyer miles just wouldn't fly with our most valuable customers, who are primarily teenagers who spend most of their time playing games online or hanging out with friends than flying unsupervised across the country," said Huang. "With Stario, we were able to choose rewards and incentives tailored to our customers, while maintaining 100% of our branding."

Pricing and Availability

Stario MVC 2.1 is available today. Stario clients pay monthly subscription fees based on usage and total server transactions. More information is available at www.stario.com or by calling 408-844-8333.

About Stario

Stario Inc, www.stario.com, is a leading provider of real-time solutions for optimizing customer value. The company philosophy is that all customers should not be treated equally, since the most valuable customers provide a disproportionate share of the profits and should be recognized for such contributions. Stario MVC (Most Valuable Customer) 2.1, the company's flagship product, gives businesses the ammunition they need to identify, recognize and reward their most valuable customers while influencing less frequent customers to generate more value. Stario was founded in 1999 by Harsha Raghavan, CEO, Alay Desai, CTO, and Sachin Deshpande, vice president of Alliances. Stario has headquarters in Santa Clara.

Contact Stario Inc, Santa Clara, Janine Collins, 408-844-8333 x301, jcollins@stario.com.