BMG Direct Selects ASA's ModelMAX Plus

ASA (Advanced Software Applications), a leading supplier of data analysis and data mining solutions, announced that BMG Direct has selected ModelMAX Plus to expand their in-house analytical capabilities.

BMG Direct is BMG Entertainment North America's successful music membership service division. Serving millions of members in North America, BMG Direct has grown through strong product selection and innovative targeted marketing programs. Thousands of titles from the industry's leading companies are offered monthly to club members. BMG Direct also operates a major Web site, www.bmgmusicservice.com, which consistently ranks among the top 20 e-commerce sites.

In depth data analysis is key to BMG Direct's target marketing efforts. ModelMAX Plus is an automated predictive modeling and custom clustering solution that addresses a wide variety of data analysis needs quickly and accurately. Initially BMG Direct will use ModelMAX Plus to create response models and to gain a better understanding of who their customers are.

"ModelMAX Plus is very fast and easy to use" said Ek-Leng Chua-Miller, Director of Marketing Services and Credit Management at BMG Direct. "We were especially pleased with the speed and clarity of its custom clustering capabilities. Even routine tasks, such as data cleansing, are easier with ModelMAX Plus. The time efficiency gains are significant and will allow us to accomplish more in-depth analysis in far less time."

According to ASA's president and co-founder, Bill Gossman "As data mining expands beyond traditional channels to include Websites the need for fast, convenient analytics expands as well. No other solution matches the speed, reliability, and overall functionality of ModelMAX Plus. It is the best kept secret in the industry."

ASA (Advanced Software Applications) offers multi-channel, enterprise-wide solutions for data mining and decision support including e-commerce. ASA is the only company with fully automated and optimized data analysis via a core technology that is a hybrid of neural networks and statistics working together. The result is robust predictive models, custom clusters and profiles which can be combined with rules and dialog support or 'triggers' for real-time decisioning. In addition to providing leading CRM solutions, ASA provides fraud detection and risk management to the financial, retail, and telecomm sectors. Headquartered in Pittsburgh, Pennsylvania, ASA has over 250 clients worldwide. For more information call 412-429-1003 or visit www.asacorp.com.

Contact ASA (Advanced Software Applications), Donna Bartko, 412-429-1003, donna.bartko@asacorp.com.