Informatica Introduces Velocity Methodology 2.0

Informatica Corporation, a leading provider of eBusiness analytic software, introduced Informatica Velocity Methodology v2.0, the newest release of the company's powerful methodology for rapidly designing, deploying and managing analytic solutions. Based on field-proven best practices and now available to Informatica customers and partners, the new release delivers the most detailed packaged methodology yet for quickly building analytic implementations that can help customers gain valuable insight across their eBusiness value chain.

"Analytics has become a mission-critical function at companies across the globe, with no room for failure or second chances," said Tim Dilley, senior vice president of professional services at Informatica. "The Informatica implementation methodology helps companies reduce the risk of project failure by codifying in real-world terms the collective experience of our field practitioners, gained across more than 440 successful business analytic implementations at over 230 customers. More than just a guide, the focused and pragmatic methodology enables Informatica customers to much more quickly and confidently gain comprehensive insight into their businesses and strengthen their competitive edge."

Informatica Velocity Methodology v2.0 extends the original version, introduced in 1999, by providing a more granular breakdown of implementation issues, phases and tasks; more extensive best practices; and a broad portfolio of sample deliverables, such as project status templates and mapping specifications.

The methodology has expanded to include six major implementation phases (manage, architect, design, build, deploy and operate), 23 major tasks and more than 60 sub-tasks, each with its own clearly delineated prerequisites, project roles, considerations and deliverables. Consequently, customers can focus quickly on the phases and tasks that are most meaningful to them, gain rapid insights into specific roles and deliverables, and easily visualize and plan their next implementation steps.

Along with providing a comprehensive task structure, the newly extended methodology incorporates an enhanced slate of best practices drawn from field experiences, including proven processes for determining bottlenecks, creating error-handling strategies, reporting, sharing metadata and more. In addition, specific tips and techniques are provided.

Companies that have leveraged Informatica's professional services methodology include leading organizations such as Enron, UUNET, Lucent Technologies, the U.S. Postal Service and GE.

Informatica Velocity Methodology v2.0 is now available to Informatica customers through Informatica's Web-based customer portal. Businesses interested in more information can learn more by visiting Informatica's Web site at www.informatica.com/services/Velocity/ or by calling 1-800-970-1179.

About Informatica

Informatica provides eBusiness analytic software that enables companies to leverage business insight for competitive advantage. More than 1,000 global customers, including over half of the Fortune 100, leverage the Informatica Insight Network to integrate, analyze and personalize critical business information to improve business performance and responsiveness across the entire business value chain. Informatica's products include a comprehensive suite of analytic applications, the industry's most powerful data integration platform and a wide range of supporting services and partnerships. The company's list of leading customers includes 3Com, AMD, American Airlines, Boeing, Borders Group, Chevron, Cisco, CNET, Deutsche Bank, eBay, GE, Hewlett-Packard, Inktomi, Merrill Lynch, MetLife, MCI WorldCom, Motorola, Mutual of Omaha, Philips, Polo Ralph Lauren, Preview Travel, Sprint and UBS. For more information, call 800-970-1179, or visit Informatica's Web site at www.informatica.com.

Contact Leslie Clavin, Account Manager, Applied Communications, 415-365-0222 x256, lclavin@appliedcom.com.