Leading Digital Economy Authorities Join Kamoon Board

On The Heels of Successful Company and Technology Launch, Strategic Expansion of Board Includes Ernie von Simson, Roger Hurwitz, Eli Barkat, and Mike Zisman.

Kamoon Inc, the infrastructure software company that powers the expert services component of business on the Web, announced strategic appointments to its Board of Directors. Newly on-board, high-level Internet leaders include Ernie von Simson, Senior Partner of Cassius Advisors, and Roger Hurwitz, Partner, Patricof & Co Ventures Inc. They join Internet visionary Eli Barkat and renowned Knowledge Management authority Mike Zisman, both recent additions to the Kamoon Board as well.

"We are certainly pleased that our Board continues to expand with such senior technology and Internet leaders," said Yali Harari, president and CEO, Kamoon Inc. "Each member, an established Industry authority, brings a tremendous strategic and technological value that will propel Kamoon to the forefront of Knowledge Commerce for business online."

Von Simson is a Senior Partner at Cassius Advisors, a trans-Atlantic consultancy which assists the largest worldwide enterprises deploy non-financial resources and knowledge assets to become the partners of choice to select e-commerce providers. Von Simson was previously the co-founder and Senior Partner of the Research Board, a private sector think tank sponsored by the top IT executives from financial services, retail, transportation, and manufacturing. There he was responsible for all research, and expert in the use of technology among global enterprises with special attention to emerging business models, work force productivity and IT best practices. Von Simson is a director of Asera, Brio Technology, Icarian, LinuxCare, Marketing Info and SquareSMS (Netherlands). He is also on the advisory boards of E.piphany, eVolution Partners and SAP Markets.

"Kamoon represents a practical opening to knowledge commerce, an emerging revenue opportunity of startling proportions," said von Simson. "Fully facilitating and exploiting knowledge has become invaluable to enterprises in the new economy." A Partner at Patricof, Hurwitz focuses primarily on opportunities in Internet infrastructure and service offerings for B2B e-commerce. He was previously a vice president of GE Equity and worked at Chase Manhattan Bank -- Corporate Finance division, and Arthur Andersen -- Accounting and Corporate Finance division. Patricof & Co is a global private investment firm comprised of more than 130 investment professionals who handle $7 billion worldwide. The firm provides long-term, equity financing to build growth companies in a wide range of industries including B2B e-commerce, business services, information technology, telecommunications, healthcare, consumer and retail.

"Patricof & Co led their series B round because we see Kamoon's dedication to develop solutions that will fundamentally enhance how well companies do business online -- through the delivery and deployment of expert advice services," said Hurwitz. "I see great promise for Kamoon, and welcome the opportunity to be involved in its growing e-commerce history as a board member."

Hurwitz and von Simson join other recent Board appointees Barkat and Zisman. Barkat is CEO of BackWeb Technologies as well as a founding partner of BRM Group, a global venture capital firm founded in Israel that has successfully funded several Internet infrastructure companies, including Check Point Software and BackWeb Technologies. Under Barkat's guidance, BackWeb has established itself as the leader in push for e-business solutions by broadening the company's product line and expanding its presence in strategic e-business markets. Zisman serves as executive vice president of Strategy at Lotus Development Corp, and a consultant to the IBM Software Group.

Since its inception in 1999, Kamoon has quickly gained recognition as the standard for knowledge commerce infrastructure technology with clients in financial services, professional services and B2B marketplaces including Prudential Securities, Zone Trader, and PC Data.

About Kamoon Inc

Kamoon is an infrastructure software company that powers the expert services component of business online. Its Smart Engine technology enables companies to proactively deploy expert resources and seamlessly deliver mission-critical human intervention at any stage of a business process online. Kamoon offers an end-to-end Knowledge Commerce Solution that connects a customer with specific needs for advice to the right expert, either inside or across an extended enterprise network, by applying business processes for online channel development, smart routing and matching, customer-expert interaction management, transactional bidding and billing, business intelligence, and partner management. With clients in the financial services, professional services, B2B marketplace, and medical industries, Kamoon is rapidly becoming the standard for knowledge commerce.

Founded in 1999, Kamoon has received funding from Patricof & Co Ventures and its global network Apax Partners, XDL Intervest Capital, and BRM Group, the investment company behind Internet infrastructure leaders such as Check Point Software and BackWeb Technologies. Kamoon is headquartered in Fort Lee, New Jersey and Ramat Gan, Israel, where its patent-pending technology was developed.

Contact Ashley Russ, Kamoon Inc, 201-242-9311 x2316, ashleyr@kamoon.com.