Best Practice Database Enables Pharmaceutical Companies

Top pharmaceutical companies overcome the challenges of aging patents and diminishing pipelines by developing innovative sales and marketing techniques to maintain market share. The quality of their sales and marketing efforts hinges on the quality of their customer information. Therefore, leading pharmaceutical companies employ data warehousing to conduct the market analysis necessary for delivering targeted marketing messages.

The Best Practice Database, www.bestpracticedatabase.com, reveals the leading practices and insights for achieving data warehousing excellence. Distilled from interviews with 13 pharmaceutical companies, database documents showcase the design, implementation and continuous improvement of superior data warehousing systems. For example, the database identities the following five critical success factors for data warehouse management:

• Providing adequate planning and resources to ensure the data warehouse meets corporate needs
• Evaluating ongoing system performance to ensure that the organization is realizing maximum benefit
• Building executive buy-in to reinforce a cultural shift towards information sharing
• Cultivating employee participation in data sharing to ensure company-wide impact
• Selecting and prioritizing system features and updates to maximize warehouse value

"BestPracticeDatabase.com provides unparalleled access to valuable insights gleaned directly from interviews with executives at world class companies," said Keith Symmers, vice president of Best Practices, LLC, a leader in benchmarking research services. "Our clients use these documents to gain support for key decisions, to build buy-in for new projects, and to measure their performance in key areas against other world-class companies."

BestPracticeDatabase.com features thousands of field-tested techniques for improvements in every business function and at every organizational level. Take a virtual tour of BestPracticeDatabase.com, www.BestPracticeDatabase.com, to see the benefits to be gained from this innovative resource by contacting Keith Symmers at 919-403-0251 x227 or ksymmers@best-in-class.com. Differentiated price levels are structured to meet every budget -- from company-wide annual subscriptions to individual "as needed" document purchases.

About Best Practices LLC

Best Practices LLC bases its benchmarking work on the simple yet profound principle that organizations can attain superior economic performance by studying and implementing the best business practices, operating tactics, and winning strategies of excellent companies. Best Practices' industry specializations include pharmaceuticals, financial services, telecommunications, media, and utilities. Visit the corporate Website at www.best-in-class.com.

Contact Alison Maguire of Best Practices LLC, 919-403-0251 x250.