WebTrends Selected for Microsoft Data Warehousing Alliance

WebTrends Corporation, a leading provider of Enterprise Solutions for eBusiness Intelligence and Visitor Relationship Management (VRM), announced that it has joined the Microsoft Data Warehousing Alliance.

The alliance is a technical and marketing partnership between Microsoft and select software vendors focused on helping customers build, use and manage data warehousing solutions that are fully integrated with Microsoft SQL Server, Microsoft Office and the Microsoft Windows 2000 platform. Becoming a member of the alliance ensures that WebTrends and Microsoft achieve the highest levels of compatibility and integration between the CommerceTrends VRM Platform and the Microsoft SQL Server 2000 Analysis Services.

The CommerceTrends VRM Platform is a powerful Web data warehousing solution compatible with Microsoft SQL Server and other leading vendors' databases, enabling eBusinesses to integrate rich Web data with CRM, content management or other enterprise data sources to provide a more holistic view of Web visitors and customers. The CommerceTrends OLAP Manager for Microsoft SQL Server 2000, one component of the VRM Platform, features over 80 predefined multi-dimensional analysis views (cubes) that analyze data captured and stored by the CommerceTrends VRM Platform, giving business managers a better understanding of how effectively their Web sites are performing. The CommerceTrends OLAP Manager also assists in identifying potential target segments for marketing campaigns and other more personalized interactions. Business managers can also view and analyze the collected data through Microsoft's Digital Dashboard, making the relevant Web site visitor behavior and traffic measurements available directly on their desktop.

"The open, extensible architectures of SQL Server 2000 Analysis Services and the CommerceTrends VRM Platform have enabled WebTrends to embrace the OLAP capabilities of the Microsoft platform and offers eBusinesses a true end-to-end solution for collecting, analyzing and acting upon the behavior and preferences of their Web site visitors," said John Eng, lead product manager, Microsoft SQL Server. "The CommerceTrends VRM Platform is a valuable addition to the data warehousing technologies endorsed through our Data Warehousing Alliance."

"The increasing adoption of the VRM Platform demonstrates that eBusinesses are starting to realize the importance of strengthening relationships with their Web site visitors, in order to turn more visitors into customers," said Coleen Carey, director of product marketing at WebTrends. "Through the open technology frameworks of Microsoft's Data Warehousing Alliance and our own VRM Platform, the powerful analysis capabilities of SQL Server 2000 Analysis Services can be harnessed to the Webhousing technology of the VRM Platform. That gives business managers the power to better understand their Web visitors and address their needs via personalized eMarketing content."

More About the CommerceTrends VRM Platform

The CommerceTrends VRM Platform features sophisticated web analytics, advanced data warehousing, and marketing campaign and revenue analysis capabilities, providing organizations with unparalleled capabilities to capture, analyze, and understand the behavior of Web site visitors. These insights into visitors' behavior and preferences allow eBusinesses to better manage eMarketing campaigns, increase returns on eCommerce initiatives and optimize content and navigation on Web sites to improve visitor experience.

Through its open architecture, the CommerceTrends VRM Platform delivers advanced Webhousing technology, providing business managers behavioral Web analysis that can be integrated with organizational databases such as CRM, content management, personalization or ERP (enterprise resource planning) systems. The result is comprehensive Web visitor insights that can be explored through the CommerceTrends OLAP Manager and third-party data mining solutions to fuel more accurate personalization and targeted marketing efforts. For additional information about the CommerceTrends VRM Platform, please visit www.webtrends.com/products/commerce/default.htm.

About the Microsoft Data Warehousing Alliance

Microsoft has developed the Data Warehousing Framework as an open scalable architecture that speeds, simplifies and reduces the cost of building, managing and using today's business intelligence applications. The Microsoft Data Warehousing Framework provides all the benefits of a full-featured, high-performance, integrated data warehousing platform -- Microsoft SQL Server and Microsoft Office -- while offering the broadest choice and flexibility to IT professionals seeking specialized, best-of-breed applications and scalability.

Microsoft Data Warehousing Alliance members embrace these standards and provide solutions that extend the data warehousing capabilities of SQL Server and the business intelligence functionality provided in Office 2000.

About WebTrends

Founded in 1993, WebTrends Corporation, www.webtrends.com, is a leading provider of Visitor Relationship Management and eBusiness Intelligence solutions for Internet and intranet servers and firewalls.

WebTrends offers organizations a comprehensive set of solutions that are integrated, scalable, modular, and easy to use. Products include CommerceTrends, WebTrends Enterprise Reporting Server, WebTrends Enterprise Suite, WebTrends Professional Suite, WebTrends Log Analyzer, WebTrends Security Analyzer, WebTrends Firewall Suite and WebTrends Live, the industry's first Web traffic and eCommerce analysis eService. They are used by thousands of customers such as ISPs, ASPs, government and educational institutions and corporate clients that include American Express, AT&T, Cable & Wireless, Comcast, Dow Jones & Company, EDS, Firstar, IBM, Microsoft, NASA, NCR, Pharmacia & Upjohn, PSINet, Verio, marchFIRST, and UUNet.

WebTrends' many strategic partners include Allaire, Cable & Wireless, Check Point Software, Cisco Systems, Hewlett Packard, Internet Dynamics, Lotus Development, Lucent Technologies, Microsoft, Novell, Oracle, Vignette and WatchGuard Technologies.

Contact WebTrends Corporation, Bill Schneider, 503-294-7025 x2362, bschneider@webtrends.com.