StoreBusters LAUNCHES ONLINE PRODUCT EXPOSURE SERVICE

StoreBusters Inc, developers of a leading Internet exposure and marketplace feedback information service, launched Marketplace Manager to help merchants gain massive, cost-effective exposure for their products in the most popular online marketplaces.

Starting at a flat, introductory rate of just $19.95 per month Marketplace Manager uses artificial intelligence to place product listings in hundreds of leading online marketplaces such as eBay and Yahoo!, and continuously refines those placements for maximum product exposure.

"There has never been a more effective way for online merchants to expose their products to millions of potential buyers," said Bjorn Espenes, chief executive officer of StoreBusters Inc. "StoreBusters' Marketplace Manager obsoletes traditional online advertising and marketing methods because it doesn't waste time or money trying to sell things to people who aren't interested.

"Our intelligent product placement engine is only concerned with the online marketplaces that have the highest traffic and it only displays product pages to qualified, self-selected online shoppers. There are no wasted impressions, which increases the likelihood of making a sale and decreases merchants' customer acquisition costs by an order of magnitude."

How It Works

Using merchant-supplied product information, the patent-pending Marketplace Manager system automatically generates listings for products, including dynamically generated HTML Web pages, and intelligently places those listings according to their respective categories in high-traffic online markets with over 200 million combined monthly visitors.

Placement targets include online malls, auctions, comparison shopping sites and related community sites, to reach shoppers in the places where they are already looking to buy merchants' products. Merchants need only take orders once their products are entered into Marketplace Manager.

The new service offers merchants the following advantages:

• Artificial Intelligence (AI)-based category mapping of products -- Product exposure is constantly analyzed to ensure greater placement prioritization for products that receive the most interest.
• Universal account sign-up with all major marketplaces -- One sign-up exposes merchants' products to as many as 200 online shopping sites.
• Professional merchandising -- Merchants' products are each presented to the online marketplaces through a professional looking HTML Web page. Each page is linked to an online catalog that is dynamically generated on each online marketplace allowing merchants to easily up-sell and cross-sell their products.
• Marketplace-specific merchandising -- Product listings all conform to the requirements of the respective marketplaces where they are placed.
• Increased transactions -- Merchants currently using the service have experienced a significant increase in online product sales. Marketplace Manager's intelligent product placement engine puts the product in front of active buyers at the end of the buying cycle. When products are competitively priced, the service has proven to dramatically increase merchants' online sales.
• Comprehensive reporting to merchants -- Real-time reports available through an intuitive interface help merchants make decisions on the fly about product placement, inventory, pricing, terms and conditions.

Marketplace Manager also provides fully automated reposting and inventory management functionality through secure interfaces and fully integrated shopping cart technology.

The net result for merchants is greater control over marketing expenditures, the assurance that marketing dollars are being spent on the best-performing products, and the ability to make strategic pricing and inventory decisions based on meaningful, real-time information.

Already Proven Effective

In development and testing for more than 18 months, Marketplace Manager has already been used to place over 25,000 products in more than 2 million online auction, storefront and/or online exchange listings. Customers have already generated more than $1 million in sales through StoreBusters' exposure of their products in these marketplaces.

"Using the StoreBusters system has definitely had an impact on our bottom line," said Sammy Franko from Dmart Stores Inc. "Not only does their system generate sales, new customers and traffic to our Website, but it also gives us the product data we need to manage our inventory and make intelligent merchandising decisions both online and in our three retail locations."

In one dramatic example, online retailer Shopbiz.com saw a 500 percent increase in sales after only two weeks on the Marketplace Manager system. "StoreBusters is our advertising," said Rhonda Wheat, director of e-commerce for Shopbiz.com. "We are absolutely thrilled."

About StoreBusters Inc

StoreBusters Inc is a pre-IPO, high-growth Internet exposure and marketplace feedback service company that uses proprietary technology to penetrate existing online marketplaces for product exposure, returning transactions and marketplace feedback on a product-specific level.

StoreBusters' unique service drastically reduces the cost and challenges of customer acquisition by strategically placing product information in a growing network of high-traffic e-markets and community sites where buyers routinely turn to find such products.

The net result for merchants is instant, massive exposure resulting in more product sales, increased revenues, lowered customer acquisitions costs and the development of previously untapped marketing and sales channels. The StoreBusters system also provides extensive, product-specific market response reports to assist merchants in their inventory and pricing decisions.

Founded in 1999, StoreBusters already has placed product listings valued in excess of $100 million. The company is based in Salt Lake City. For more information, call 888-421-4537 or visit www.storebusters.com.

Contact StoreBusters Inc, Salt Lake City, Charlene Goo, 801-990-4734, charlene@storebusters.com.