Nationwide Selects Unica's Affinium

Nationwide Insurance, one of the largest property-casualty insurers in the U.S., has selected Unica Corporation's Affinium software to further automate and enhance its customer acquisition and retention programs. Unica is a provider of award-winning analytical CRM and marketing automation solutions.

According to Nationwide, the Affinium solution will be used in prospecting related to all of its property and casualty product lines. Affinium enables businesses to understand and predict customer behaviors and to implement fine-tuned, highly automated marketing campaigns that utilize traditional direct marketing channels.

"Affinium will allow us to further automate our direct marketing operations and to provide prospects and customers with relevant, timely information on our products and services," said Dee Pai, marketing manager/marketing services, Nationwide. "We can now analyze and leverage customer data and implement highly targeted marketing campaigns that enhance the customer experience and lead to lasting, profitable relationships."

MITI Prospecting Solutions Inc (MITI), a leading provider of customer prospecting and acquisition solutions and a consultant to Nationwide, will integrate Affinium with the insurance company's existing IT infrastructure and with MITI's database of over 200 million consumer records. MITI is a member of the Unica Alliance Program.

"As a visionary company, Nationwide recognizes the benefits of adopting a customer-centric business model and implementing one-to-one marketing strategies that extend across the complete customer life cycle," said Yuchun Lee, Unica's co-founder and CEO. "We look forward to continuing our association with Nationwide and to helping the company maintain its industry-leading position through the use of Affinium."

About Nationwide Insurance

Nationwide Insurance is the fourth largest homeowners insurer and fifth largest auto insurer in the United States.

About MITI Prospecting Solutions Inc (MITI)

MITI is a leader in Prospect Relationship Management (PRM), focusing on providing the best and most effective multi-channel prospecting and acquisition solutions in the industry. MITI's Acquire suite of services includes the Universal Prospect Data Warehouse (UPDW), the richest multi-sourced database of consumer information available in today's marketplace; open system data warehousing; and leading-edge data mining. The company is headquartered in Andover, Mass. For more information, contact info@mitidata.com, call 978-738-0544, or visit the MITI Website at www.mitisolutions.com.

About Unica

Unica, a provider of award-winning analytical CRM and marketing automation solutions, helps leading businesses implement one-to-one customer interaction strategies that communicate the right message to the right person at the right time - whatever the channel. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, reporting, and real-time personalization. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S. and a network of distribution partners in Europe, South Africa, and South America. Its customers include Lands' End, Bank of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott, Scotiabank, and AOL-AAdvantage. For more information, call 781-259-5900 or visit www.unicacorp.com.

Contact Beth Sulak, Unica Corporation, 781-259-5900, bsulak@unicacorp.com.