Unica's Affinium a Crossroads 2001 A-List Award Winner

Unica Corporation announced that Affinium, the company's complete analytic and cross-channel marketing automation suite, has been recognized by Open Systems Advisors Inc (OSA) as a Crossroads 2001 A-List Award winner. The Eighth Annual Crossroads A-List Awards identify the best newly proven products and services that meet today's critical business challenges in the enterprise.

According to Nina G. Lytton, president of Open Systems Advisors Inc, "Affinium customers include international financial services firms and major telecommunications companies with significant consumer-market presence. Affinium's ability to enable database-marketing professionals to sharpen the accuracy of consumer-market segmentation has dramatically improved their ROI. Affinium market analyses showed one major communications services company how and when various types of promotions should be deployed to prevent attrition, resulting in a $10 million revenue boost per month from reduced churn."

Crossroads also reports that by using Affinium, a major international bank has reduced its marketing costs by $2 million per year. A third customer, who employed Affinium for campaign design and management, achieved a 25% increase in campaign yield for an overall revenue boost of $5 million.

"Unica's customers have long recognized what Affinium's predictive analysis and multi-channel campaign management capabilities mean to their bottom line. However, it is gratifying to receive broad industry recognition for the merits of our technology," said Yuchun Lee, CEO and co-founder of Unica. "As a firm that strives to deliver solutions that provide measurable competitive advantage and ensure customer success, we are honored to receive this award."

Unica Affinium is a modular, cross-channel marketing suite that provides broad and deep functionality. It includes: Affinium Interact, the industry's first platform for serving analytically-based, context-sensitive customer information to real-time marketing channels; Affinium Model, sophisticated predictive modeling software; Affinium Campaign, multi-channel customer interaction and campaign management software; Affinium eMessage, software for creating, personalizing, optimizing and tracking email marketing; and Affinium Report, Web-based software that monitors, measures, and reports marketing status and results. Unica also offers directly, and through certified partners, a full range of consulting services including installation, integration, and training, as well as "leading practice" methodologies for marketing automation.

The Crossroads 2001 A-List Awards signal technologies that have achieved business results for early adopters and are ready for consideration by mainstream users. Additional information including excerpts from the Crossroads 2001 A-List Awards Briefs can be found at www.crossroads-osa.com. For a free copy of the complete Awards Brief on Unica Affinium and results achieved by Unica's customers, contact us at unica@unicacorp.com.

About Unica

Unica, a provider of award-winning analytical CRM and marketing automation solutions, helps leading businesses implement one-to-one customer interaction strategies that communicate the right message to the right person at the right time - whatever the channel. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, reporting, and real-time personalization. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S. and a network of distribution partners in Europe, South Africa, and South America. Its customers include Lands' End, Bank of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott, Scotiabank, and AOL-AAdvantage. For more information, call 781-259-5900 or visit www.unicacorp.com.

About the Crossroads A-List Awards

The Crossroads A-List Awards clearly outline the business benefits, concisely summarize the technology differentiators, validate solutions with real customer experiences, and provide a basis for informed dialogue between business and technology partners. The Crossroads A-List Awards focus on enterprise computing, the integrated system supporting the business process from the supply chain through the back office all the way to customer interaction. Winners are determined after a detailed review of the vendors' products or services and strategies. In-depth, confidential interviews with experienced customers are the cornerstone of the judgment process.

Eighth Annual Crossroads Conference

Winners of the Crossroads 2001 A-List Awards and their customers will be recognized at the Crossroads Conference to be held March 18-21, 2001 at the Wigwam Resort in Phoenix, AZ. Additional information on the conference can be obtained by contacting Meleena Erikson at 617-859-0859 or merikson@crossroads-osa.com.

About Open Systems Advisors Inc and the Crossroads Research Program

Founded in 1989, Open Systems Advisors Inc (OSA) provides a real-world perspective on using new technology in business. OSA's research is based on an ongoing and in-depth dialogue with hundreds of seasoned IT executives and business leaders who are using emerging technologies to achieve business results. OSA reports the Crossroads Decisions, confers the Crossroads A-List Awards and produces the Crossroads Conferences. For additional information, contact the company at: Open Systems Advisors Inc, 268 Newbury Street, Boston, MA 02116, 617-859-0859; www.crossroads-osa.com.

Contact Rich Adler, KHJ Public Relations, 617-241-8000, radler@khj.com.