ENGAGE ANNOUNCES FOUR NEW SOFTWARE SUITES

Engage Inc, a leading enterprise marketing software and interactive media company and a majority-owned operating company of CMGI Inc, announced the availability of four software suites geared toward simplifying multichannel marketing, improving customer retention and increasing revenues. These solutions mark two major steps for Engage the integration of Engage products and technology with those from MediaBridge, which was acquired late last year, and the integration of software solutions with the Engage Media Network.

The suites address the changing needs of marketers and publishers, who as the Internet matures as a medium, are faced with challenges associated with marketing and selling to multichannel customers. Two of the new solutions, geared toward marketers, are the Engage Customer Retention Suite and the Engage Multichannel Promotion Suite. The two other solutions, aimed at publishers, are the Engage Interactive AdManagement Suite and the Engage Multichannel AdManagement Suite.

"Engage is committed to delivering software solutions that enable companies to synchronize their marketing messages across traditional and interactive channels," said Tony Nuzzo, president and CEO, Engage. "With the integration of Engage and MediaBridge products and technologies, we are aggressively attacking the marketing software arena with new solutions and services."

"Engage's software products have provided us with an excellent cross media solution that has allowed us to manage our graphics department more efficiently," said John Dodd, prepress and graphics manager for Cox Target Media, the parent company of Val-Pak. "From a single, integrated system we are able to provide product to our customers via the Internet as well as produce a printed product for direct mail. Engage has proven to be a leader in innovation when it comes to cross media solutions."

Solutions For Marketers

Engage Customer Retention Suite The Engage Customer Retention Suite is designed to enable companies to effectively build their online businesses and improve customer loyalty by increasing repeat purchases and visits. It combines Engage's profiling technology and retargeting software with the Engage Media Network to enable businesses to conduct highly targeted direct marketing activities to their Web site visitors while they are on one of the more than 5,000 sites in the Engage Media Network.

This solution enables a business to develop a database of profiles based on visitor behavior on its site. Using this data, businesses can select specific customers and prospects to be targeted with relevant messages and offers across Engage's Media Network. This profile database becomes a marketing database for the Web, enabling the business to analyze its customer base, observe what marketing efforts work and ultimately lead to a better understanding of its site visitors.

Engage has shown that by targeting based on a site visitor's demonstrated interests, an advertisement will command a higher rate of response. In tests, customers achieved an average 289 percent improvement in post-click conversion rates using Engage's retargeting capabilities. The Engage Customer Retention Suite is designed to enable companies to:

• Increase the lifetime value of customers
• Generate and maintain repeat buyers
• Attract non-buying site visitors to return and become customers
• Minimize customer acquisition costs
• Maximize ROI on marketing activities

Engage Multichannel Promotion Suite The Engage Multichannel Promotion Suite is designed to enable catalogers and retailers to deliver consistent promotions across both their print and online marketing channels. Catalogers and retailers can better synchronize marketing and merchandising across channels, giving consumers a consistent brand experience, leading to increased sales and improved profitability. The Engage Multichannel Promotion Suite offers:

• A central promotion asset management system that enables digital assets such as photos and product descriptions to be easily leveraged across different types of media
• Tools for automating promotion, workflow, approval and delivery across multiple media types Integration with the most popular merchandising, print production and advertising trafficking systems
• The ability to tap into online channels as part of overall marketing efforts

Solutions for Publishers

Engage Interactive AdManagement Suite Targeted at Web publishers, the Engage Interactive AdManagement Suite combines Engage's ad management, profiling and retargeting technologies into one solution. The Engage Interactive AdManagement suite is designed to allow Web publishers to better compete for online advertising revenue and maximize their revenue potential by:

• Packaging and selling inventory based on visitor profiles, content, demographics, geography and keywords
• Allowing advertisers to deliver customized and relevant ad campaigns by targeting interests and behavioral patterns of visitors
• Increasing the value of under-performing areas of their site
• Gaining a better understanding of their audience
• Engage Multichannel AdManagement Suite

Aimed mainly at traditional publishers who are pushing onto the Web, this solution is designed to help publishers maximize ad revenue with an enhanced, integrated service offering. Publishers can offer advertisers a single platform for online and offline advertising, as well as the ability to deliver more relevant online campaigns based on profiles. This allows advertisers to synchronize their offline and online campaigns.

The Engage Multichannel AdManagement Suite is designed to allow publishers to better service advertisers through features such as:

• Online tracking and proofing of online and offline ads
• Common asset management and production workflow of online and offline ads
• The ability to better understand online audiences Integration with online and offline booking systems

All four software suites are available immediately and include professional services from Engage designed to get customers up and running quickly. Additional information and pricing can be obtained by calling 877-U ENGAGE.

About Engage

Engage Inc is a leading enterprise marketing software and interactive media company. A majority-owned operating company of CMGI, Engage enables companies to harness the power of interactive marketing to create more loyal customers, maximize revenue, and increase brand visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage please call 877-U ENGAGE or visit www.engage.com.