ASA's DM Solution Selected for Clickstream Analysis

ASA (Advanced Software Applications), a leader in CRM and data mining, announced that ImpactYour.com, an advanced digital direct marketing firm that utilizes Customer Intelligence Marketing, analytical strategies, technology and solutions to optimize customer relationships, has selected ModelMAXPlus as a core part of their data analysis infrastructure.

Atlanta-based ImpactYour.com helps companies improve the effectiveness of their online distribution efforts through strategic and tactical resources including sophisticated data analysis. ImpactYour.com has developed a unique methodology for assessing the overall effectiveness and performance of Web-based marketing efforts including developing extensive customer behavior segmentation and predictive models.

ImpactYour.com needed a fast, reliable approach for developing stable and insightful analytical infrastructures, including clickstream data analysis, so they turned to ModelMAXPlus, an award winning automated data-mining tool from ASA. "We had used ModelMAX in the past with offline direct marketing projects, so we knew it was fast, easy to use, and very reliable at predicting behavior. When we learned that ASA had added custom clustering and profiling to the product as well, our decision was made," said Matt Garrett, Chief Strategist. "ModelMAXPlus fits our desire to use only best of breed products. It is a proven leader that has kept pace with market demand. Plus the people at ASA are great to work with."

ASA (Advanced Software Applications) offers multi-channel, enterprise-wide solutions for CRM, data mining, and decision support including e-commerce. ASA is the only company with fully automated and optimized data analysis via a core technology that is a hybrid of neural networks and statistics working together. The result is robust predictive models, and custom clusters and profiles which can be combined with rules, dialog support, and other 'triggers' for real-time decisioning. In addition to providing leading CRM solutions, ASA provides fraud detection and risk management to the financial, retail, and telecomm sectors. Headquartered in Pittsburgh, Pennsylvania, ASA has over 250 clients worldwide. For more information call 412-429-1003 or visit www.asacorp.com.

Contact ASA (Advanced Software Applications), Donna Bartko, 412-429-1003, donna.bartko@asacorp.com.