Hyperion Selects Trajecta as an Application Partner

Trajecta Inc, a leading provider of Customer Profitability Management (CPM) solutions for strategic profit-based decision making, and Hyperion, a leader in business analysis software, announced a strategic agreement to cooperatively market and distribute Hyperion Essbase with Trajecta's new flagship product, Virdix.

As the market-leading technology platform for business analysis, Hyperion Essbase will be used with Virdix to enable companies to incorporate profit and risk analysis into decision making to optimize customer acquisition and retention programs, cross-selling, one-to-one marketing, and resource allocations.

"Hyperion Essbase provides the enabling technology platform to conduct powerful "what-if" analysis to develop sound business strategies," said Tom Traughber, chief architect for Trajecta. "As a leader in this field, Hyperion provides the scalability necessary for quick and comprehensive reporting of data. Using Hyperion Essbase as a complement to Virdix will provide our clients with a leading edge solution for viewing and analyzing the outcomes of various business strategies."

Hyperion Essbase technology delivers a strategic platform for enterprise management reporting, analysis and planning applications. The Essbase OLAP (online analytical processing) Server supports multi-user read/write access, large-scale data capacity, robust analytical calculations and sophisticated OLAP queries. The technology provides intuitive multidimensional data navigation, which reduces the time and effort involved in training new users, as well as consistent, rapid response times in network-centric computing environments.

"We are pleased to welcome Trajecta as an application partner, and look forward to collaborating with them," said Jeff Flores, director of Alliance Marketing at Hyperion. "Trajecta is widely known as a leader in their space, and we look forward to expanding opportunities for both companies."

About Hyperion

Hyperion is a leader in business analysis software. Hyperion helps business leaders plan, manage and execute strategies by analyzing information on business initiatives, supply chain execution, customers, operations and finance. The company's market-leading OLAP (online analytical processing) technology, packaged business analysis applications and tools are used by 6,000 organizations worldwide, including more than 60 of the Fortune 100 and more than 40 of the Financial Times European Top 100. In addition, more than 400 Hyperion alliance partners deliver technology, applications and services to increase the flexibility and choice for customers. Headquartered in Sunnyvale, Calif., the company has offices in 26 countries. More information is available at www.hyperion.com, info@hyperion.com, or 800-286-8000.

About Trajecta Inc

Founded in 1995, Trajecta Inc is a leading provider of Customer Profitability Management (CPM) software solutions, which enable companies to optimize the profitability of their customer relationships. These solutions apply advanced mathematical optimization and patented predictive modeling technologies to incorporate profit and risk in decision-making. Trajecta has provided strategic sales, marketing, and service decision solutions to Fortune 500 companies in financial services, pharmaceuticals, and telecommunication services. The client base features Bank of America, First Consumers National Bank, NDC Health, and People's Bank. Trajecta is a wholly owned subsidiary of Pavilion Technologies Inc, www.pavtech.com, a leading provider of real-time enterprise optimization solutions for industrial manufacturing. Pavilion's solutions provide millions of dollars in annual value for more than 200 Global 500 companies worldwide. For more information, visit the Trajecta Web site at www.trajecta.com.

Contact Trajecta Inc, Austin, Joe Varuola, 512-438-1739, jvaruola@trajecta.com or Hyperion, Claudine Martini, 408-220-8477, claudine_martini@hyperion.com.