Whitecross Announces First Analytics Offering for Broadband

WhiteCross Systems, a leading provider of Analytical CRM applications and services for comprehensive data analysis and reporting, announced that it has developed the first packaged analytical service for the burgeoning broadband market. WX/BroadbandAnalytics, (WX/BBA), is the first analytics offering to provide a holistic view of broadband activity and usage at the packet level. The announcement was made in conjunction with WhiteCross' joint participation with Xacct Technologies Inc (booth #213) at the Operations Support Systems World Show, the premier industry event for communications service providers, being held here this week.

With WX/BBA, IP service providers can analyze, measure, and monitor multiple facets of their operation from the single data ensemble built automatically from packet level data. The diverse insights and streams of intelligence are leveraged across the entire organization to enhance multiple business functions such as - marketing, finance, network operations, and areas of focus including - customers, services, and pricing performance. Executives and managers from these and other disciplines within the organization can access the single, yet comprehensive data ensemble to gain the insight and intelligence from this holistic view of information to proactively manage their franchises.

WX/BBA is designed to provide IP executives and managers with valuable business and customer intelligence. This includes the ability to predict network failures, determine value-based pricing, and product and service bundling effectiveness, as well as the ability to help identify new business opportunities. WX/BBA is an entry-level offering, which is easily extensible to meet customer specific needs and requirements. WhiteCross offers an experienced professional services organization to augment the capabilities and functionality of WX/BBA following the initial implementation.

"Analytical services and applications have proven to provide measurable and concrete value to Internet and telecommunications companies. As the broadband market increases, in terms of size and customer base, it becomes critical for IP service providers to clearly understand who is using their services and at what levels, as well as what their network activity and scalability patterns are," said Yankee Group Research Director Robert Mirani. "With analytics, these companies are able to more clearly identify who their customers are, what their level of usage is, and what, if any, additional services would be appropriate to market to them. In addition to identifying usage patterns, they can begin to lay the groundwork for variable and varied pricing programs to deliver value to various categories of users, and can more effectively target their marketing efforts and product offerings to meet nascent and latent customer demands."

WhiteCross Broadband Analytics

The development and delivery of WX/BroadbandAnalytics builds on the earlier and continued success of WhiteCross' WebAnalytics offering (WX/WebAnalytics) for companies that conduct all or part of their business online. With WX/WebAnalytics, (WX/WA), customers have been able to securely outsource their analytical needs for ongoing analyses of data from Web log files; IP networks; e-commerce transactions; customer-centric data sources, such as registration or shopping cart information; and offline data sources. Both WX/WA and the new WX/BBA are turnkey services that eliminate the burden on a customer's internal staff to provide timely, insightful analysis and flexible intelligence to executives and managers.

The new WX/BBA offering extends WhiteCross' capabilities by delivering a complete service that is tailored to meet the needs of broadband services providers. WX/BBA features all of the functionality required to perform sophisticated analyses of IP data including: data definition, automated network based acquisition, cleansing, transformation, loading, analyzing, and presenting data in a format that can be easily understood by business executives and managers.

How It Works Packet-level data is streamed directly from the network to the WX/BBA data ensemble through leading-edge data collection and filtering technologies from Narus and Xacct Technologies. WX/BBA immediately executes reporting and analytical routines against the refreshed data and provides the information back to authorized customers in any format, including e-mail, HTML, PDF files; or on WhiteCross' secure servers via a browser, where the information can be reviewed and refreshed at any time by the end users.

Automated delivery of information is configured to the needs of each recipient and can be based on regular time intervals, periodic events or data driven criteria. WX/BBA can be implemented to provide monitoring and measuring capabilities for rapidly changing conditions hidden in the mountains of data produced each day. WX/BBA is an early warning system for executives and managers, similar to systems used in the financial community to alert traders of threats or opportunities in their fast moving marketplaces.

"We are excited to be at the forefront of the broadband analytics opportunity," said John K. Thompson, WhiteCross Systems' vice president of Worldwide Marketing. "With WX/BBA, we have leveraged our eight years of domain expertise in building customer-centric analytical applications for telecommunications and other global 2000 companies. WX/BBA is a powerful application that is a complete product and service offering designed specifically to meet the needs of executives managing rapidly changing IP Services businesses. WX/BBA can provide crucial information and intelligence to these executives who need to quickly and proactively recognize and attack potential opportunities in their dynamic marketplace. With the intelligence provided by WX/BBA, strategic decisions are made early in the cycle and are backed by solid facts, not by intuition alone."

About WhiteCross Systems

WhiteCross Systems is a leading provider of analytical technology and services that enables corporations to realize the benefits of real-time customer intelligence. The Company's Analytical CRM technology and strategic, outsourced services minimize the risks and technical demands that are traditionally associated with performing large-scale, simple to highly sophisticated data analyses. WhiteCross Systems' analytical offerings include personalization; customer profiling; content, community, and e-commerce assessment; market segmentation; cross-selling and up-selling, strategic pricing and profitability, click-stream, and customer loyalty analyses. The Company specializes in helping enterprise corporations and e-businesses integrate this intelligence into all channels and customer touch points. The result is an unprecedented way for customers to gain an understanding of their target markets, consumers, and competitors. WhiteCross Systems has headquarters in San Francisco, California, USA; and Bracknell, Berkshire, United Kingdom. For more information, visit the WhiteCross Systems Website www.whitecross.com.

Contact Mary Shank Rockman, msr.comm for WhiteCross Systems, 209-914-3706, mary@msrdotcomm.com.