Avaya Selects NetGenesis E-Metrics Solution

NetGenesis Corp, a leading provider of E-Metrics solutions for Fortune 1000 companies, announced that Avaya, a global leader in business communications solutions and services, has licensed its flagship technology and analytic services in an enterprise agreement.

Avaya selected NetGenesis' E-Metrics solution suite to measure activity on its external and internal Web sites, and make more informed content decisions based upon demonstrated customer behavior. Delivered through solution provider partner BlackPearl, NetGenesis' next-generation analytics and customized reporting features will enable Avaya to optimize site content and design, catering to the needs of customers and ultimately increasing customer satisfaction.

"At Avaya, we want to continue to increase the value of our customer's Web experience, providing them access to the information and answers they need," said Colleen Hinger, Avaya's Senior Manager, WorldWide eBusiness Services, Measurements & Analysis. "NetGenesis' combination of professional services, analytic software capabilities and customizable E-Metrics reporting, enable us to meet the demonstrated needs of our online customers and in-turn increase customer satisfaction."

"Retaining customers is more cost effective than attracting new ones, and customer satisfaction is the key to retention," said Anne Estabrook, vice president of marketing at NetGenesis. "NetGenesis provides the E-Metrics reporting for Avaya to analyze customer behavior and tailor online initiatives based on that intelligence."

About Avaya

Avaya, headquartered in Basking Ridge, N.J., USA, is a leading provider of communications systems for enterprises, including businesses, government agencies and other organizations. Avaya offers converged voice and data, customer relationship management, messaging, voice multi-service networking and structured cabling products and services. Avaya is a worldwide leader in sales of messaging and structured cabling systems and a U.S. leader in sales of enterprise voice communications and call center systems. Avaya intends to use its leadership positions in enterprise communications systems and software, its broad portfolio of products and services, and strategic alliances with other technology and consulting services leaders to offer its customers comprehensive eBusiness solutions. For more information about Avaya, visit its Web site at www.avaya.com.

About NetGenesis

NetGenesis provides E-Metrics Solutions - a combination of software and analytic consulting services that dramatically improve the financial performance of e-business initiatives. The NetGenesis Solution lets you quantify the return on investment of complex Web initiatives - from marketing spending to site design improvements, to customer acquisition, conversion and retention. NetGenesis has over 400 market-leading customers including British Telecommunications, Charles Schwab, Fidelity Investments, General Electric, Sun Microsystems, Time and Verizon. NetGenesis is a strategic partner with industry leaders such as ATG, Digitas, IBM, Navisite, Oracle, the Sun-Netscape Alliance, and Vignette. Forbes has named NetGenesis to its 2001 list of the 100 fastest growing technology companies. NetGenesis has also been named to Software Magazine's Software 500 list for 2000 and the 2000 Deloitte & Touche Technology Fast 500 for all of North America. For more information contact 617-665-9200 (United States), +44 0207 747 3510 (United Kingdom) or visit www.netgenesis.com.

Contact Nicole Vodian, NetGenesis, 800-982-6351, nicole@netgen.com.