Beacon/Responsys.com Provide Interactive Marketing Solution

Responsys.com, provider of the premier platform for optimized interactive marketing solutions, announced an agreement with Beacon Information Technology Inc, a pioneering data warehouse vendor, to provide Beacon IT's customers with permission-based interactive marketing solutions on the Internet. The agreement with Beacon IT is Responsys.com's first Japanese alliance and demonstrates the company's commitment to expansion into the fast-growing Asian Internet marketplace.

Beacon IT offers information that helps marketers plan sales and product strategies targeted to customers based on profiles and purchase histories. This information is used by product planning and marketing divisions of corporations to support customer acquisition and retention.

"Responsys.com's agreement with Beacon IT represents a major move into the burgeoning Japanese market for optimized interactive marketing," said George Wiedemann, president and CEO of Responsys.com. "Beacon IT's leading solutions for large corporations in Japan promote the integration and consolidation of data to maximize customer personalization."

"In Responsys.com, we have found an ideal partner to fulfill the online marketing needs of Beacon IT's data warehousing customers," said Shiro Suemasu, director and president of Beacon Information Technology. "Responsys.com's platform offers Beacon IT's clients a full range of products and services that greatly increase the efficiency and effectiveness of interactive marketing."

Jupiter Research predicts that the Asia Pacific region will outpace the US within five years and expects it to contain as much as one-third of all Internet consumers worldwide in 2005. According to Nielsen/NetRatings, Japan has the second-most Internet users after the US, with 38.6 million people online as of November 2000.

Beacon IT will also offer solution-design services for business using its products based on each client's CRM vision and Web site requirements, in preparation for planning and implementation of marketing solutions.

Responsys Interact, Responsys.com's hosted marketing application, allows marketers to send only requested information by dynamically creating content based on customer analysis, unlike unsophisticated bulk-mail marketing tools.

About Responsys Interact

Responsys Interact is a comprehensive interactive marketing solution for experienced online direct marketers that provides marketers all the tools they need to quickly plan, execute, measure and optimize highly personalized permission-based marketing activities. Responsys Interact enables marketers to send personalized and individually targeted messages to customers based on their interests, promote immediate customer actions with a unique "one click" response function, and build on-going relationships with customers using business rules that learn from each customer interaction. Responsys Interact also integrates seamlessly with existing systems, enabling companies to combine interactive marketing with their customer touchpoints for a 360-degree view of the customer.

About Responsys.com

Responsys.com, provider of the premier platform for optimized interactive marketing solutions, gives businesses the speed, control, flexibility and cost effectiveness to quickly optimize the lifetime value of their customers. Over 225 customers, including Avery Dennison, Chadwick's of Boston, CNNSI.com, Lands' End, MuseumCompany.com and VeriSign have deployed the Responsys solution to effectively integrate permission-based email communications into their overall e-commerce strategy. Privately held, Responsys.com is based in Palo Alto, Calif., and is backed by investors including Accel Partners, Foundation Capital, Redpoint Ventures and executives from leading Internet companies. The company is TRUSTe certified. For more information, visit www.responsys.com, email info@responsys.com, or call 888-219-7150.

About BeaconIT

BeaconIT offers solutions for corporations' backbone systems, including mainframes and client server systems, and has become a leading company in the Japanese data warehouse industry by introducing comprehensive data warehouse concept and a series of products based on that concept. The company now focuses on enterprise computing, enterprise data warehousing and Internet and enterprise integration under an e-business solution concept called "eBeacon." Beacon IT strives to provide solutions for corporations by offering professional services, including consultation, based on their high-quality products. For more information, go to www.beacon-it.co.jp.

Contact Shannon Atlas of Responsys.com, 650-251-0173, satlas@responsys.com or Yamazaki of Beacon Information Technology, Inc, 03-3340-2466, or 03-3340-2466.