Matrix Tech/Urban Science Form CRM Analytics SW Alliance

Matrix Technology Group Inc of Clearwater, Fla., and Urban Science of Detroit, Mich., have created a marketing and technology alliance to provide integrated Customer Relationship Management (CRM) Analytics and Marketing Automation Software tools.

This alliance brings Customer Relationship Management (CRM) High Velocity Marketing featuring simplified, seamless integration of real-time, SAS-based modeling and scoring onto a single CRM platform. While Matrix will be offering its DataLodgic marketing automation suite, Urban Science will be providing its GainSmarts data mining software and expertise. This alliance provides clients a complete marketing automation solution from the customer analytics to the customer touch-points.

The allied technologies will be targeted at Fortune 500 companies that are implementing database marketing initiatives in both consumer and business markets. It will be available to both existing and new customers of both Matrix and Urban Science.

"Customer Relationship Management has become a business necessity," said Rick DeMartini, CEO of Matrix. "Companies today need to plan marketing strategies and tactics with a thorough understanding of consumers' needs and desires. Matrix and Urban Science combined give them the tools to dynamically analyze and react to customers' needs while efficiently planning, managing and measuring ROI in marketing campaigns."

About Matrix

Matrix Technology Group Inc ("Matrix"), www.mxtg.net, is a new generation technology consolidation company. A Nevada corporation, Matrix's corporate offices are located in Clearwater, Fla. Through Lodgistics.com, its wholly-owned subsidiary, Matrix creates Customer Relationship Management software products with open, flexible and scaleable technology, and real-time, one-to-one marketing execution and multi-channel communication. Matrix software products offer reliable solutions for Web Based Workflow (N.Que) and Customer Relationship Marketing Automation (DataLodgic) needs.

DataLodgic, the CRM solution from Matrix, is a hub technology that integrates customer data from all sources to leverage customer knowledge into targeted, automated, market-driven executions. DataLodgic lowers communication costs through increased efficiency, retention rates and profitability produced by an improved customer buying experience.

The N.Que suite of products features Executive Information Systems and Web-Based Workflow. This third generation software product is platform independent and communicates across WAN, LAN, Internet Browsers and WAP technologies. N.Que connects both internal and external project stakeholders anytime, anywhere, providing enterprise wide individual accountability. Using the communication tool of their choice, users can access responsibilities under their authority, and gain instant real-time status on projects, people and process.

Matrix is a pioneer in the industry and has a premier client base of Fortune 100 companies.

About Urban Science

Urban Science, headquartered in Detroit, Mich., with ten offices around the globe, provides customized solutions for site, network, and customer analysis in the automotive, financial, and retail industries. Urban Science has pioneered the use of state-of-the-art analysis tools and cultivated a wealth of knowledge through their expert consultants around the world in order to provide real-world solutions for their multi-national clients.

Urban Science is a world leader in applying the science of information management to the art of marketing through our proprietary software product called GainSmarts. Urban Science advises on marketing and distribution strategies, based on objective market assessment and custom information systems that enable more effective business decision making. Urban Science's principal objective is to provide measurable performance improvement across a range of retail marketing and distribution operations.

GainSmarts: The powerful, award-winning data-mining solution that is highly accurate, fast and easy to use. GainSmarts is the multifunctional marketing intelligence tool that maximizes return on marketing investments though the application of a variety of data-mining algorithms, sampling and scoring modules that highly automate the Knowledge Discovery process.

Urban Science allows businesses to better understand their markets, competition, distribution, and improve marketing efficiency dramatically.

Contact Matrix Technology Group Inc, Kathy Perry, 727-669-7000, kperry@mxtg.com.