Protagona Worldwide Launches Producer 5.0

Protagona Worldwide announced the launch of Producer 5.0, its campaign management software solution and keystone of the Protagona Ensemble Suite. Delivering enterprise-level, high-performance marketing across multiple touch-points, Producer 5.0 has significantly upgraded its core architecture by redesigning the application server, enhancing the SQL engine and adding enterprise-level security features. Scalability and tuning enhancements will give clients more flexibility and control over the execution of complex marketing campaigns in the production environment. Producer 5.0 will be generally available in March 2001.

"Producer 5.0 is a direct result of our success in high-end enterprises around the world," explains Bryan Black, chief executive of Protagona Worldwide. "We have established ourselves as the dominant player in customer-centric organizations, and have now raised the bar with this latest release, providing scalability to databases in excess of 100 million customers and for enterprises, which execute sophisticated campaigns on a daily basis."

"One exciting feature that moves us deeper into the world of real-time campaign management is an event trigger that will start a campaign based on any transaction," says Dave Cash, director of product marketing for Protagona Worldwide. "This event could be a customer service inquiry, a response to a promotion, or a click through to a Web page. These events can trigger the execution of a campaign or set of campaigns."

What's New

In addition to real-time monitoring features, Producer 5.0's new Application Server is designed to easily adapt to an enterprise's IT infrastructure and the demands of being a business-critical application. This ability to run in a "lights-out" production environment is a stark contrast to competitive marketing products. The Application Server's "Service Object" architecture provides greater scalability, flexibility and reliability on both NT and UNIX platforms.

Producer 5.0's new, more robust SQL generator engine greatly improves query performance and extends query tuning options, including the ability to create user-defined SQL, a new database cartridge technology with the ability to tune the SQL generated to optimize for each environment, along with other tuning enhancements.

These new capabilities allow Producer to take full advantage of the performance delivered by the world's leading database platform providers such as Oracle, IBM, Sybase and Microsoft. Throughput enhancements can be quite dramatic and empower customers to reduce their marketing cycle time, a key contributor to overall marketing performance.

About Protagona Worldwide

Protagona Worldwide provides marketing solutions that enable organizations to achieve measurable business impact from their marketing activities. With major operations in North America, Europe, Australia and China, the company has built a professional team of marketing and technology professionals that has developed and installed powerful technology solutions around the world. Protagona Worldwide serves customers in all major vertical market segments.

The company's flagship product suite, Protagona Ensemble, empowers clients to execute optimized marketing campaigns using multiple channels, including the Web, call centers, direct sales and traditional direct marketing. Producer plays the lead in Protagona Ensemble creating a bridge between the company's customer intelligence assets and touch-point applications such as SFA, call centers and e-commerce. This bridge provides a means to coordinate, optimize and evaluate the activities of all of the enterprise's touch-point systems.

For more information on Protagona Worldwide, contact your Protagona Worldwide representative or visit our Web site at www.protagona.com.

Contact Muriel Guilbert of Parker LePla Public Relations, 206-625-1541, murielg@parkerlepla.com for Protagona Worldwide.