Be Free Inc Signs Agreement with Teradata

Be Free Inc, a leading provider of a marketing platform that allows online businesses to acquire, convert and retain customers easily and cost-effectively, announced a partnership with Teradata, a division of NCR Corporation. This partnership will allow Be Free's BSELECT recommendation technology to work with Teradata data warehouses. The companies plan to co-market the two products to potential customers.

By using BSELECT in combination with the Teradata database, a business can collect real-time clickstream data from its Web store and combine this rich and predictive data set with data collected from its other sales channels. With the capability for deeper analysis and mining of its data, a company can uncover consumer trends and understand consumer preferences. With the privacy capabilities built in to the Teradata database and the BSELECT service, businesses have the ability to ensure that this analysis does not violate consumers' trust by honoring their preferences for privacy and data security.

The BSELECT service is built on Be Free's patented Adaptive Relationship Modeling technology, which enables a company to learn, automatically and in real-time, which products or content are most appropriate for each individual site visitor and serve the most appropriate recommendations during the interaction.

"The Teradata solution collects point of sale information from a variety of online and offline channels, allowing a business to analyze the combined data set and make business decisions based upon the trends shown," said Gordon Hoffstein, chairman and chief executive officer at Be Free Inc. "Businesses that add BSELECT to their Teradata data warehouses will be able to conduct richer and deeper analysis and deliver more effective, real-time merchandising with personalized product offers across all channels - especially the online store."

"The combination of Be Free's hosted BSELECT recommendation service with our Teradata data warehouse creates a powerful analysis and marketing solution designed to increase top-line revenue and margins," said Mike DeBrosse, vice president of E-Business Marketing for NCR's Teradata Division. "Teradata customers wishing to take advantage of this capability will be able to easily integrate the BSELECT service with their existing data warehouse system and make recommendations in their Web store based on a much richer set of data."

Financial terms of the deal were not disclosed.

For more information about Be Free's BSELECT personalized recommendation engine, please visit www.befree.com/docs/merchant/person/index.htm.

About Teradata Division

Teradata, a division of NCR Corporation, offers powerful analytical solutions that help businesses drive growth. Teradata solutions include the Teradata database, and analytical applications for customer relationship management, operations and financial management, business performance management and e-business. To learn more about Teradata Division and its solutions, go to www.ncr.com/teradata.

About NCR Corporation

NCR Corporation is a leader in providing Relationship Technology solutions to customers worldwide in the retail, financial, communications, manufacturing, travel and transportation, and insurance markets. NCR's Relationship Technology solutions include privacy-enabled Teradata warehouses and customer relationship management (CRM) applications, store automation and automated teller machines (ATMs). The company's business solutions are built on the foundation of its long-established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and leading edge hardware technology. NCR employs 31,900 in 130 countries, and is a component stock of the Standard & Poor's 500 Index. More information about NCR and its solutions may be found at www.ncr.com.

About Be Free Inc

The Be Free marketing platform allows online businesses to acquire, convert and retain customers easily and cost-effectively. The company provides a uniform system for tracking, managing, measuring and analyzing all of a business's online marketing programs. These services are hosted, allowing a business to deploy its marketing programs rapidly, without placing time intensive and expensive demands on its own technical resources.

With Be Free's industry-leading BFAST services, businesses manage and track strategic partners and affiliates - compensating these selling partners based on their performance. Be Free's BSELECT service allows a business to convert visitors to loyal customers by recommending relevant products or content in real time. For more information about Be Free and its products and services, visit www.befree.com.

Contact Be Free Inc, Jennifer Roy, 508-480-4039, jroy@befree.com or Teradata Division, NCR, Holly E. Michael, 937-445-6086, holly.michael@ncr.com.