HookMedia's Artemis Maximizes Effectiveness of Digital Media

HookMedia Inc, a leader in digital media management and data analysis, launched Artemis--a $10 million, patent-pending data management and reporting tool. Artemis simplifies the planning, execution, reporting, and optimization of digital marketing campaigns to help ensure that clients get the best return for their media investment.

"Interactive advertising is being scrutinized closely by skeptics and much of the media. The winners will be the service firms who can successfully guide advertisers through the intricacies of the rapidly changing digital landscape and help them justify their advertising expenditures," said Liz Leonard, senior research analyst at IDC. "Access to a data warehouse like HookMedia's Artemis will soon become a necessity for advertisers wishing to make sense of the terabytes of data streaming at them from ad servers and online publishers."

Artemis collects all types of campaign data to show advertisers a complete picture of their digital campaigns. Artemis consists of a multi-terabyte data warehouse that takes automated, daily data feeds of anonymous impression, click, and activity data from any ad-server--Web servers, wireless servers, or digital TV servers--as well as email and pricing data.

Artemis also has advanced reporting capabilities that enable clients and their dedicated account teams to get actionable insights from the data. The sophisticated reporting allows clients to:

• measure ad impressions and page views for new versus existing customers;
• track the reach and frequency at the site, placement, and creative levels;
• group results by creative message or audience target;
• determine the optimal frequency for each piece of creative;
• view the number of activities performed, by site and cost per action; and
• view reports of the site, placement, creative, and geography by day part.

"We bet on knowledge," said Don Epperson, CEO and founder of HookMedia. "What we set out to do was hire some of the brightest minds in digital media and provide them with the tools to gain greater insight into their clients' digital media campaigns. The result is that our clients gain greater knowledge about their customers' behavior, and we create smarter media strategies."

Digital advertising allows for better measurability and targetability than traditional advertising, and Artemis will be able to track every impression and click-through to give clients the best reporting and knowledge available. Based on statistics from Jupiter Communications, the digital media market is expected to grow from $4 billion in 1999 to $49.5 billion by 2004.

About HookMedia Inc

HookMedia, headquartered in Boston with offices in Atlanta and New York, specializes in digital media management and data analysis. Founded in 1998, HookMedia provides its services directly to advertisers nationwide and acts as a capabilities partner to creative and technology solutions providers. HookMedia's clients include BlueCross/BlueShield of Massachusetts, Cisco Systems, EMC, Fannie Mae Foundation, HotJobs, Jones International University, Learning Network and PricewaterhouseCoopers. HookMedia's agency partners include Adair-Greene, Gearon Hoffman, Interactive Planet, Mullen, PARTNERS & Simons, PJA\Ultra, and Pro Media Inc, to name a few. Information about HookMedia's interactive services can be found at www.hookmedia.com or by calling 800-338-4665.

Contact PAN Communications, Nicole Wolf, 978-474-1900, nwolf@pancomm.com.