HyperRoll Enters Global Market for High Perf DB Enhancement

HyperRoll Inc announced its official entry into the global market for high-speed, high-performance database enhancement technology at the Data Warehouse Institute World Conference -- Winter 2001. HyperRoll's launch follows on the heels of several highly successful pilot installations in a variety of applications and platforms at customer sites worldwide.

HyperRoll is focusing on providing its solutions to organizations where immediate access to business intelligence is imperative. Key target applications include customer relationship management (CRM), sales, e-commerce and supply chain management.

HyperRoll has created early successes through the substantial benefits this focus has delivered for its customers. By dramatically enhancing data warehouse performance, HyperRoll has enabled its customers to increase productivity, save time, and greatly improve their business intelligence initiatives.

"To succeed, companies must quickly acquire and analyze vital data such as customer information to drive their business initiatives," said Yossi Caspi, CEO of HyperRoll. "At the same time, the amount of business information that must be captured and analyzed is growing exponentially. This flood of data is causing major choke points in today's information systems. HyperRoll's cost-effective solutions deliver the significant performance improvements needed to cope with today's information onslaught and deliver the actionable business intelligence that is the lifeblood of today's companies."

HyperRoll is entering the market with two product suites: a Data Warehouse Suite and OLAP Suite. Both seamlessly integrate into relational and multi-dimensional databases and offer dramatic abilities to enrich performance of existing data warehouse and OLAP systems. At the heart of both is a patented HyperRoll Fast Data Aggregation and Calculation Caching Engine that provides lightning-fast aggregation and calculation functionality. The HyperRoll product platform also includes an innovative searching and storage methodology optimized for HyperRoll product implementation. HyperRoll's products provide faster data availability with no interruption of service, data modification or extensive training or support.

A HyperRoll solution has been in place for five months at Avaya Communications' Israel Division, resulting in a 95 percent reduction in data aggregation time for the company's sales analysis system. Thanks to the HyperRoll solution, Avaya has access to better data, delivered faster for strategic use. New data is ready each day for senior managers and for the sales team, enabling improved decision-making. With improved query performance, more senior managers are tapping into sales data for vital business analysis.

"HyperRoll offered complementary technology and transparency within our database that was not offered with any other solution considered," said Schlomo Markuse, Avaya Israel's director of information technology. "HyperRoll's database enhancement technology really delivers, with improved aggregation, caching, and query performance that has resulted in better information, faster for improved strategic decision-making."

Installations at other customer sites have been similarly successful. A five-million record database in a telecom firm that had originally taken eight hours for data to fully aggregate took less than nine minutes after HyperRoll was integrated into the environment. A 250,000 record database in a manufacturing application, which had taken 16 hours for data aggregation, took only four minutes after HyperRoll was added to the environment.

By not only addressing performance goals and data aggregation issues, but also offering advanced solutions that seamlessly integrate into both relational and multi-dimensional databases, HyperRoll's Data Warehouse Suite and OLAP Suite provide many benefits. Added into any existing multidimensional or relational environment, HyperRoll saves time, increases productivity, and improves build time and query performance. HyperRoll also provides linear scalability so that as participating processors and servers are added, performance improves even more. HyperRoll also eliminates the need for custom performance tuning, enhances existing systems and enables broader analysis scope -- all while being transparent to users and applications.

About HyperRoll

HyperRoll Inc provides a suite of revolutionary products that virtually "turbocharge" database performance while enabling bigger and better applications for any database system from the VLDW to Data Mart systems. This advanced HyperRoll technology can easily and transparently be incorporated into an existing environment. HyperRoll Inc is based in the U.S. and Israel. For more information, visit their Website at www.hyperroll.com.

Contact Pam Abrahamsson of The Stephenson Group, 805-772-3601 x15, pabrahamsson@stephensongroup.com.