Broadbase SW/Moai Technologies Strategic Partnership

Broadbase Software, a leading provider of intelligent customer interaction solutions, and Moai Technologies Inc, a leading provider of e-commerce infrastructure for online negotiation solutions, announced a strategic technology partnership to integrate Broadbase's E-Marketplace analytic software with Moai's LiveExchange strategic sourcing solution. The Broadbase E-Marketplace suite will allow joint customers to analyze online transactions and deliver comprehensive data metrics to buyers and sellers using Moai's LiveExchange.

Combining the analytic support of Broadbase's E-Marketplace suite with the online negotiation functionality of Moai's LiveExchange means joint net market maker customers now can combine real-time assistance and sophisticated reporting and analysis with multi-layered, multi-staged negotiation. Having a clear understanding of the market activity surrounding bidding enables buyers, sellers and market makers to trade more efficiently and effectively.

The use of Broadbase E-Marketplace suite to analyze activity surrounding auctions and reverse auctions powered by Moai's LiveExchange provides a valuable information resource to buyers, sellers and the net market maker. This combination of tools enables buyers and sellers to determine competitive bids, the average lot size for bulk products, the average price per transaction by product category, and other metrics that can improve negotiation. Broadbase's targeted e-marketplace analytics drive transaction volume, which is critical to the success of any exchange. The Broadbase E-Marketplace suite also helps differentiate exchanges through value-added analytic services that enable participants to benchmark buyer and supplier activity through scorecards, and monitor key performance metrics over time.

"As market makers strive to build enduring trading communities, information becomes the glue that binds all of the participants, said David Milam, executive vice president of marketing for Broadbase Software. "By combining the power of Broadbase analytics with Moai's LiveExchange negotiation solution, we are providing companies with the most intelligent and effective marketplace capabilities available in the industry today."

"Broadbase Software is one of the first participants from Moai's Developer Program to graduate to a technology partner," said Arnold Waldstein, vice president of marketing and business alliances of Moai. "By working with technology partners like Broadbase, we can extend the power of LiveExchange to help make our customers more successful in the dynamic arena of e-commerce. All of our customers, whether they are net market makers or private marketplaces, can benefit from the capabilities E-Marketplace brings to analyze buying patterns and track bidding parameters."

About Moai Technologies

Moai is an e-business infrastructure provider, offering online negotiation solutions that can lower costs and raise profit margins. By automating contract negotiations and bringing traditional bidding and strategic sourcing processes to the Web, Moai's LiveExchange solutions deliver global reach and increased supplier competition to corporations. Moai estimates that during 2000, customers sourced $1.1 billion in materials through LiveExchange, realizing an overall savings in goods of over $100 million. Moai is an e-business leader with licenses for more than 140 customers worldwide. Moai investors include market leaders such as Accenture Technology Ventures (formerly Andersen Consulting), Hewlett-Packard, Intel, Merrill Lynch, Reuters, and UPS.

Founded in 1996, Moai Technologies Inc, is headquartered at 25 Lusk Street, San Francisco, CA 94107, 415-625-0601, www.moai.com.

About Broadbase

Broadbase Software is a leading provider of customer-focused analytic, marketing automation and e-service software applications that analyze customer data from multiple touch points, and use that information to execute marketing campaigns, improve online merchandizing and content, increase site stickiness and personalize all customer interactions. Broadbase applications are designed for rapid time to value and have been implemented in as few as fifteen days. Broadbase has provided critical e-commerce infrastructure to more than 500 customers, including ADP, BEA Systems, Cisco Systems, Compaq Computers Ltd., Credit Suisse, Eddie Bauer, EDS, Fidelity Investments, Hewlett Packard, Kodak, Palm Computing, Polycom, United Airlines and Verizon. Headquartered in Menlo Park, CA, Broadbase has a rapidly growing global presence with locations throughout North America, Europe and Asia.

Contact Jessica Mayo of Broadbase Software, 508-810-3356, jmayo@broadbase.com or Susan C. Ghest of Moai Technologies Inc, 415-625-2006, susan@moai.com.