Unica's Affinium Selected by Merck-Medco

In its continuing commitment to meet the needs of its clients and their members and to delivering high-quality, affordable prescription drug care, Merck-Medco will be implementing Unica's Affinium software. Unica is an award-winning provider of analytical CRM and marketing automation solutions.

Affinium will enable Merck-Medco to reduce the time it takes to develop and implement member and patient specific communications. Further, its sophisticated analytics will allow the Company to achieve the goal of better managing members' healthcare by delivering timely, relevant information that meets the individual needs of the 65 million lives they serve.

Merck-Medco selected Affinium due to its functionality, integrated analytics, speed of deployment, and ease of use.

Unica's Universal Dynamic Interconnect (or UDI was also cited as key to Merck-Medco's decision to purchase and implement Unica Affinium. UDI enables users to map any data source, including flat files. As with many companies today, Merck-Medco's data takes many forms and resides in a number of locations throughout the enterprise, including a NCR Teradata data warehouse. Using Affinium, Merck-Medco will be able to manage an installed database of up to 100 million records.

"Like Merck-Medco, many companies are coming to realize not only the importance of implementing CRM and marketing automation solutions, but of implementing solutions that enable and leverage deep customer understanding," said Yuchun Lee, co-founder and CEO of Unica. "Affinium gives Merck-Medco the ability to truly understand and anticipate member behaviors and preferences and to develop highly-effective member-focused interactions, enabling it to streamline its marketing processes and, ultimately, to reduce member health care costs. Merck-Medco's expanded application of Affinium into health care management is unique."

About Merck-Medco

Merck-Medco is a leading provider of comprehensive, quality, affordable prescription drug care in the United States. An independently managed subsidiary of Merck & Co Inc, Merck-Medco serves the needs of more than 65 million, or nearly one-in-four Americans. Merck-Medco manages some 370 million prescriptions per year for its clients through its 12 mail service pharmacies and retail pharmacy networks. Merck-Medco's clients include major corporations, Blue Cross-Blue Shield groups, insurance carriers, health maintenance organizations, government health plans and unions. More information on Merck-Medco is available at www.merckmedco.com.

About Unica

Unica, a provider of award-winning analytical CRM and marketing automation solutions, helps leading businesses implement one-to-one customer interaction strategies that communicate the right message to the right person at the right time - whatever the channel. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, reporting, and real-time personalization. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S. and a network of distribution partners in Europe, South Africa, and South America. Its customers include Lands' End, Bank of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott, Scotiabank, and AOL-AAdvantage. For more information, call 781-259-5900 or visit www.unicacorp.com.

Contact Beth Sulak, Unica Corporation, 781-259-5900, bsulak@unicacorp.com.