fourthchannel and Brio Technology Sign Partnership

fourthchannel inc, a leading provider of hosted e-business selling solutions, announced it has signed a partnership agreement with Brio Technology, a leading provider of business intelligence and analytic solutions.

The agreement calls for the integration of Brio ONE's advanced, customizable reporting capabilities into fourthchannel's ProfitBuilder Commerce Suite. This Suite combines personalized catalog, merchandising, and configuration capabilities with services that are well suited for use by manufacturers who sell complex, configure-to-order products through multiple channels.

Available in the next version of ProfitBuilder Commerce Suite that will be released this Spring, Brio's powerful business intelligence analysis tools will give fourthchannel customers more complete control over their e-business presence by providing historical and forecasting data to increase sales and revenues.

"Our customers need to analyze their e-business channels with the same depth as they look at their other sales channels - only faster and more efficiently," said Les McNeill, fourthchannel vice president of marketing. "These new reporting tools can be used to analyze pricing, evaluate promotions, and understand buyer behavior while providing quantitative input into key site design and product messaging decisions."

Brio ONE's capabilities will enable business and product line managers who are the front-line administrators for their company's Web selling solution to view and customize a variety of detailed reports. Visitor reports track the number of visits to the Web selling site in both numerical and graphical format by total visits, unique visitors, repeat visitors and total page views. Transaction reports can be customized by customer and product. Site administrators can then use the information in conjunction with ProfitBuilder Commerce Suite's powerful site management wizards to create customized promotional packages and product bundles that respond directly to customer interest and buying patterns.

"There is a growing necessity in business for strategic analytic solutions to maximize and exploit competitive advantages," stated Dan Dubriwny, vice president of global alliances, Brio Technology. "Brio is a perfect fit for fourthchannel's ProfitBuilder Commerce Suite as it will give customers a flexible and easy-to-use solution to analyze e-business channels in an effort to drive sales and increase revenues."

For more information about Brio Technology, 408-496-7400, 1-877-289-2746 (toll free), sales@brio.com.