Trillium Software to Host Strategic Seminar Series

Trillium Software, a division of Harte-Hanks Inc, will sponsor a strategic seminar series with leading data quality experts to help organizations understand how to assess the quality of their data and its impact on their corporate bottom line.

David Loshin, author of Enterprise Knowledge Management: The Data Quality Approach, will discuss the importance of customer information and how companies can learn to identify and measure the impact of poor data quality, and the steps to make it improve. Additionally, Data Warehouse Expert Diogenes Torres will define the relationship between customer relationship management (CRM) and data quality, explaining how successful companies integrate the two technologies.

Each half-day seminar will feature a Trillium customer, such as AT&T and FedEx, sharing its data quality experiences. Seminars will be held in Boston, New York and Chicago in March and April.

"Low levels of data quality erode the value of what we could call an organization's 'information asset,'" Loshin said. To evaluate and to manage properly the risks associated with poor data quality, we must identify and measure the biggest impacts associated with it. It is important that companies understand this process so I'm teaming up with the data quality experts at Trillium to promote the importance of data quality and to help companies better understand their customer base."

Attendees of the seminar will learn proven techniques through which they can achieve meaningful advances in the quality of their business data. Loshin will show a precise, yet adaptable methodology for defining, measuring, and improving data quality as well as managing business intelligence. Torres will discuss the importance of data quality in a CRM environment and will share information on how companies can understand what constitutes good data quality and how to prosper from it.

"This series is a result of the many requests we've received from organizations that need to identify the business benefits of data quality, whether these organizations proceed to pursue these benefits themselves or through a software solution provider. David Loshin and Diogenes Torres have seen the enormous impact a well thought-out data quality process has in terms of improved customer service, increased awareness of cross-sell and up-sell opportunities and added sales revenues, said Len Dubois, Trillium's vice president of marketing. Trillium customers around the globe realize the benefits of e-business, CRM and data warehousing initiatives, but understanding how to achieve these same milestones is a universal issue. This seminar provides the tools everyone needs to fully understand how data quality translates into a stronger bottom line.

About the Speakers

David Loshin is the president and chief technology officer of Knowledge Integrity Incorporated. He helps businesses identify and address problems arising from the collection, migration, transmission, and analysis of large sets of data. Loshin has been working in areas of pattern recognition, data parsing, and data mining for more than a decade.

Diogenes Torres is a guest lecturer with the Data Warehouse Institute and an internationally respected expert on data warehousing. He has designed and has taught courses worldwide on architectures, database design, and tool selection for data warehousing.

About the Seminars

The seminars will be held in the following cities (all times EST):

• Boston, Copley Marriott, March 20 ­ 8:30 a.m. to 12 Noon
• New York, Marriott Financial, March 27 ­ 8:30 a.m. to 12 Noon
• Chicago, Courtyard Marriott Downtown, April 3 ­ 8:30 a.m. to 12 Noon

To register for the seminars, visit www.datacleansing.com/seminar or call 978-436-8776. Space is limited, so attendees are urged to reserve their seats early. All seminar attendees will receive a complimentary copy of Loshin's book.

About Knowledge Integrity Incorporated

Knowledge Integrity's expertise is in the areas of knowledge management, information quality, data mining, and scalable system development. The company's primary focus is in helping established data-oriented businesses cope with managing the rising tide of information, as well as helping businesses learn how to qualify, manage, aggregate, enhance and take advantage of heterogeneous data sets collected from multiple sources. For more information regarding its solutions and products, visit the Web site at www.knowledge-integrity.com or call 516-505-3960.

About Trillium Software and Harte-Hanks

With more than 450 customers worldwide, Trillium Software provides businesses with a software solution that cleanses and standardizes global customer information in e-business, CRM and Internet applications. Recent sales of Trillium to a number of the world's largest and most technically advanced companies have positioned Trillium at the top of the data quality marketplace. Trillium is deployed globally in hundreds of mission-critical applications for customer identification. Trillium's technology enables global organizations to gain a unified view of customers, distributors and partners through real-time connectivity with their e-commerce pipeline. For more information regarding the Trillium Software System, call 978-436-8900 or visit the Trillium Software Web site at www.trilliumsoft.com.

Harte-Hanks Inc, San Antonio, TX, is a worldwide, direct and interactive services company that provides end-to-end customer relationship management (CRM) and related solutions to a host of consumer and business-to-business marketers. Harte-Hanks and its CRM integrated solutions use technology as the enabler to capture, to analyze and to disseminate customer and prospect data at all points of contact. Its customer-centric models allow the company to be the overall solutions provider for driving traffic to a Web site, call/contact center, or brick-and-mortar location. Visit the Harte-Hanks Web site at www.harte-hanks.com or call 800-456-9748.

Contact Suzi Prokell, Account Manager McCoin & Smith Communications LLC, 972-644-9505, prokell@swbell.net.