Blue Hammock, Broadbase and BEA Systems Work Together

Blue Hammock Inc, the fast-growing eCRM Solutions Integration company, announced that it has formed an alliance with BEA Systems Inc, one of the world's leading e-business infrastructure software organizations.

The relationship puts Blue Hammock in a position to enable clients to link the eCommerce power of BEA WebLogic Server with Broadbase Software's award-winning analytics software. This combination of software and services delivers the ability to manage data from both on-line and off-line customer interactions simultaneously, through the full range of channels, resulting in accurate and effective eCommerce strategies.

The BEA/Blue Hammock alliance is comprehensive and global, and will include significant training commitments, collaborative marketing initiatives, pre-sales technical support and regional business development efforts.

"The BEA, Broadbase and Blue Hammock relationship is groundbreaking for us and for businesses everywhere," said Rob Lang, Chairman and CEO of Blue Hammock.

"BEA and Broadbase Software's industry-leading technology have been vigorously reviewed in our new Incubation Group to determine the most effective way the products can be integrated into a client's eCRM strategy," Lang said, referring to a new technology "testing lab" recently established by Blue Hammock as part of its renewed commitment to delivering purely customercentric solutions.

"BEA, Blue Hammock and Broadbase share a common approach in leveraging visionary technology to enable companies to create, analyze and deliver extraordinary customer interactions," said David Milam, executive vice president of marketing for Broadbase Software. "Broadbase is an expert in helping businesses improve the depth and loyalty of their customer relationships through our full suite of E-Marketing, E-Service and E-Commerce products, and Blue Hammock's unique methodology and skills will greatly enhance the value of our complete eCRM application and deliver real value for our shared customers."

Some specific benefits of the alliance include the ability to leverage multi-function datamarts in conducting Web analytics, generating personalized data and accurately measuring the effectiveness of eMarketing campaigns.

About Blue Hammock

Blue Hammock specializes in eCRM solutions integration, helping its clients to capture and understand their customer information, and then do more with this knowledge. The company provides tools that enable clients to make better business decisions in the areas of eMarketing, eSales, and eService. Blue Hammock offers specific services -- from strategy to solution implementation -- that ultimately result in increased revenues, profits and customer retention. Blue Hammock's vision is to help its clients interact more effectively with their customers through every customer touch point. For further information, visit www.bluehammock.com.

About Broadbase

Broadbase Software is a leading provider of customer-focused analytic, marketing automation and e-service software applications that analyze customer data from multiple touch points, and use that information to execute marketing campaigns, improve online merchandizing and content, increase site stickiness and personalize all customer interactions. Broadbase has provided critical e-commerce infrastructure to more than 500 customers, including ADP, BEA Systems, Cisco Systems, Compaq Computers Ltd, Credit Suisse, Eddie Bauer, EDS, Fidelity Investments, Hewlett Packard, Kodak, Palm Computing, Polycom, United Airlines and Verizon. Headquartered in Menlo Park, CA, Broadbase has a rapidly growing global presence with locations throughout North America, Europe and Asia. For more information visit: www.broadbase.com.

Contact Will Graves, Director, Marketing & Communications of Blue Hammock, 412-258-1211, or will@bluehammock.com.