Primary Knowledge Adds Leaders to Technical Advisory Board

Primary Knowledge, a leading provider of outsourced infrastructure for integrating, managing, and analyzing customer data, has announced the appointment of four new members to its Technical Advisory Board, all of whom are recognized and respected leaders in data warehousing, data mining, and e-business.

The four new Technical Advisory Board members are: Bill H. Inmon, Partner of www.billinmon.com; Gordon S. Linoff, Founder and Principal of Data Miners Inc; Robert Terdeman, Chief Data Warehousing Architect at EMC Corporation; and Larry L. Wear, president and CEO of Allibra Inc. As board members, they will meet on a quarterly basis with Primary Knowledge executives and will offer guidance and support throughout the year.

Primary Knowledge empowers companies to optimize their Internet customer relationships and improve company profitability by providing an outsourced platform that includes infrastructure, tools and services for integrating and analyzing customer data. Primary Knowledge provides a hosted data warehouse, 24/7 data management services, turn-key report packages, and powerful data mining tools. The Company also offers a deep bench of customer support and professional services to ensure that every client is able to maximize the value of their Primary Knowledge solution.

Peter Adams, Chairman and CEO of Primary Knowledge, commented, "We're very pleased to have been able to attract such an outstanding board of world-class thought leaders to advise us as we work to transform the way the businesses today turn data into knowledge."

"The promise of the Internet is buried under mountains of segregated customer data such as Web site log files and email systems," said new advisory board member, Bill Inmon, recognized worldwide as a pioneer in data warehousing. "Primary Knowledge delivers a unified platform for integrating all customer touch-points so that businesses can begin to understand and ultimately maximize customer value. Because they marry the data management to the analytics, they are the only game in town -- especially for bigger companies who have large volumes of data or who require advanced data mining functionality. Primary Knowledge offers the scalability, flexibility, and control that a custom, in-house data solution can match only at an exceptionally high cost and risk-if at all."

"We're thrilled to have access to the experience and expertise of our new board members," Adams added. "They are not only some of the most distinguished names in our field, but also the most supportive of our business model."

About Bill H. Inmon

Universally recognized as the "Father of the Data Warehouse," Bill Inmon is presently the partner of www.billinmon.com. He has more than 26 years of experience in data warehouse design and database technology management. Inmon has published 38 books, including Building the Data Warehouse, Building the Operational Data Store, and Corporate Information Factory, as well as more than 500 articles in major computer journals. Inmon was the founder of Pine Cone Systems, a Colorado-based company that creates software tools for data warehouse environments. Prior to this, he founded and took public the Silicon Valley-based Prism Solutions, a company that automates the process of building data warehouses. Inmon has been a keynote speaker for many major computing associations and his seminars on developing data warehouses are in demand around the world.

About Gordon S. Linoff

Gordon S. Linoff is the Founder and Principal of Data Miners Inc a consulting group specializing in data mining solutions and training to help large businesses leverage data to manage and optimize customer relationships. With Data Miners co-founder, Michael J. A. Berry, Linoff co-authored Mastering Data Mining: The Art and Science of Customer Relationship Management and the best-selling Data Mining Techniques for Marketing, Sales, and Customer Support. Prior to founding Data Miners, Linoff led data mining and data warehousing efforts at MRJ and, at Thinking Machines, was the architect for DecisionSQL, a massively parallel relational database designed exclusively for data warehousing queries. He is a frequent speaker at industry conferences, including The Data Warehousing Institute, the Data Mining Summit, DAMA, and KDD.

About Robert Terdeman

Bob Terdeman is Chief Data Warehousing Architect at EMC Corporation. He has more than 30 years of experience in data processing, data warehousing, and information architecture. He has worked with a wide range of DBMS technologies and has been involved with projects for such leading companies as Delta Airlines, Toys R Us, Staples, AT&T, Benjamin Moore, Citibank, and Chase Bank. Terdeman is the author of Exploration Warehousing: Seizing Business Opportunity, with Bill Inmon and Claudia Imhoff, and has a number of other publications related to data warehousing.

About Larry L. Wear

Larry Wear is president and CEO of Allibra Inc, an innovator in streaming media and delivery solutions for content providers on the Internet. Prior to founding Allibra, he was senior vice president and general manager of global services for NetGravity, where he managed and led the development of the company's AdCenter ASP, as well as NetGravity's other service businesses. Before joining NetGravity, Wear led the customer support organization at Mercury Interactive, a leading provider of Internet performance management solutions. He is the co-author of books that include Computers: An Introduction To Hardware and Software Design and Operating Systems: Concepts, Policies, and Mechanisms.

About Primary Knowledge

Primary Knowledge provides scalable infrastructure for integrating, managing and analyzing customer data, empowering businesses to optimize customer relationships and improve profitability. The outsourced solution includes a 24/7 data warehousing and management service, and guaranteed access to data through report packages and best-of-breed analysis tools. Primary Knowledge clients benefit from the insights and flexibility of a world-class data solution without the risk, expense or time commitment of an in-house effort. Primary Knowledge is headquartered New York and can be reached at www.primaryknowledge.com or 212-233-2110.

Primary Knowledge, Primary Knowledge for e-Content, Primary Knowledge for e-Commerce and the Primary Knowledge logo are trademarks of Primary Knowledge Inc.

Contact Norma Romeo or Malissa Piazza both of DEF PR for Primary Knowledge, 212-779-7779.