ThinkFast Launches New CRM/Analytics Service Offerings

ThinkFast Consulting Inc, a full-service provider of integrated business intelligence (BI) solutions designed to help organizations drive profitability by identifying new customers and retaining existing ones, expanding into new markets, and improving operational performance, announced a new series of service offerings focused on Customer Relationship Management (CRM) Infrastructure and Analytics. These offerings are designed to meet the growing need for CRM solutions that provide effective, customer-centric business strategies and enhanced customer interactions.

As more organizations focus on the importance of CRM solutions in both their tactical and strategic planning, ThinkFast's new CRM Infrastructure and Analytics service offerings leverage a customer-centric knowledge base, providing a solid foundation that enables all CRM applications and customer-centric business processes. This Customer Knowledge Base can integrate CRM intelligence with a customer's existing business intelligence solutions to enable more strategic decision-making. ThinkFast's CRM analytical solutions focus on five key areas: Customer Profitability, Customer Sales Analysis, Sales Channel Analysis, Campaign Management and Call Center Analysis.

"ThinkFast's expertise in business intelligence and analytical application technologies, coupled with our best-practice methodology, Focal Point for Business Intelligence architecture, and our relationships with key CRM analytics software vendors, enables us to provide our customers with solutions that help them realize the benefits of effective, customer-centric business and enhanced customer interactions," says Tom Phelps, president of ThinkFast Consulting Inc. "Ultimately, our customers will benefit from bottom-line business results in the form of increased purchase volumes, repetitive purchases, and new business generated from references and prospect identification," he adds.

ThinkFast's new CRM Infrastructure and Analytics service offerings include:

• Current State of Readiness for CRM: In this initial assessment, ThinkFast analyzes the key strengths and weaknesses of the organization relative to key CRM enablers and barriers to success, then uses that information to develop the plan of action for embarking on a CRM initiative.
• Development of CRM Strategy and Implementation Plan: ThinkFast employs its proven seven-step methodology to develop the CRM Strategy and Implementation plan, guiding its customers through a systematic and measurable approach to implementing a CRM initiative.
• Deployment of the Enterprise Customer Data Store: The Enterprise Customer Data Store gives customers a customer-centric information architecture that provides real-time, current-valued, accurate and consistent information about the customer across the enterprise.
• Measuring ROI through CRM Analytics: ThinkFast's CRM Analytics solutions transform data into actionable customer intelligence, giving customers the tools, processes and strategies they need for collecting, analyzing and acting upon the information they have about prospects and customers.

"In today's fiercely competitive digital economy, the stakes are enormous. Only those companies that can successfully build current, complete, integrated enterprise views of their customers will emerge as winners," says Phelps. "These new CRM Infrastructure and Analytics service offerings are designed with that in mind. We help our customers leverage data assets and decision support technologies to best ensure their successful CRM initiatives."

About ThinkFast Consulting Inc

ThinkFast Consulting Inc is a premier full-service provider of enterprise-wide business intelligence (BI) services designed to provide customers with real-time structured access to information for strategic and tactical decision making. ThinkFast Consulting is headquartered in Chicago, and has local offices in Atlanta, Dallas, Denver, Detroit, San Francisco and Kansas City. For more information, visit www.thinkfast.com.

Contact ThinkFast Consulting, Anne Stein, 864-244-9126, astein@thinkfast.com.