ELYTICS/KEYLIME TO PROVIDE ENHANCED BI TO ONLINE CLIENTS

Elytics Inc, an analytical software company with a new approach to optimizing the e-channel, and Keylime, a leading Web analytic solution provider for large public enterprise and emerging growth companies, announced a strategic partnership that will enhance each company's service offering to its clients. The partnership will provide customers with deeper, more comprehensive analytics by more effectively integrating Web metrics with other data sources and customer touch points. This new joint solution will convert accurate, consistent real-time data into meaningful business intelligence leading to improved top-line and bottom-line performance. Together, the complimentary services offer enterprise customers a cutting-edge solution that provides more accurate insights into online visitor behavior.

"The combination of server- and browser-side data is a rapidly emerging trend that talks to the fact that enterprises are looking for a richer set of data on which to analyze customer behavior," says Guy Creese, Director of Internet Analytics at the Aberdeen Group. "These two powerful suppliers have introduced a compelling combination of their data and technologies that will deepen the potential within the data and sharpen the behavioral insight for customers of both companies."

Leveraging Keylime's LimeLight service suite for visitor behavior tracking with Elytics Analysis Suite's analytical depth and intuitive, innovative visualization techniques, organizations will be able to prove online ROI. Dynamic analytics and customized visitor segmentation will drive comprehensive e-channel and customer metrics. The two companies have already worked together for a large client, successfully delivering the complementary solutions.

"Elytics provides a packaged software solution that enables businesses to optimize performance by measuring and managing key aspects of their echannel," says Jon Christensen, president and CEO of Elytics. "Integrating data from multiple sources, the Elytics solution delivers the e-intelligence businesses need to leverage the Web as a powerful online channel. Our partnership with Keylime means that our clients benefit from a rich data source that leads to more accurate reporting and higher-quality analytics than would be possible with log file data alone. We see tremendous potential for working together with joint customers to provide more meaningful, impactful business intelligence."

"Our clients are always seeking the next-generation, cutting-edge solution that will allow them to enhance performance. The alliance with Elytics allows us to expand value delivered to our customers and instantly provide useful insights about online visitor behavior, identify patterns and opportunities, and convert relevant insights into action," said Rick Maiero, Keylime's president and COO. "The combined strengths of Keylime's accurate, comprehensive web analytic data captures with Elytics data mining and visualization applications provides customers more meaningful data and interpretive results. It is an enhanced solution for all parties and we are very excited about the partnership."

About Elytics

Elytics is an analytical software company with a new approach to optimizing the e-channel. Founded in 1999 by experienced professionals from the business intelligence, enterprise software, and OLAP industries, Elytics provides a high-end solution that enables businesses to instantly obtain useful insights about online visitor behavior, identify patterns and opportunities, and convert relevant insights into action. The revolutionary Elytics Analysis Suite comprises powerful customer-centric analytics, and simple, innovative customer behavior visualization, and allows business users to view and filter relevant information without IT involvement. The solution enables enterprises to unlock and understand the vault of rich e-business data to deliver live, targeted views of online consumers to users ranging from senior executives to product managers to suppliers and partners. Elytics' client businesses can immediately begin to measure and improve online customer retention, targeted marketing initiatives, and their financial bottom line.

Elytics provides solutions targeted towards retail, high tech, and financial services. The core solution is built completely on open technology standards in order to create opportunities to partner with other industry leaders. Current partnerships involve complementary products and services that extend the capabilities of the Elytics solution and include BEA Systems, G2G Productions, Hyperion Solutions, IBM, Oracle, and Sun. Elytics is privately held and based in Somerville, MA. Further information is available at www.elytics.com or 617-492-7760.

About Keylime

Keylime is a leading Web metrics ASP (applications service provider) that provides the next generation of e-business analytics by delivering visitorcentric Web site analysis for organizations that want to maximize the revenue, profitability and performance of their Web sites. Keylime's service suite, LimeLight, delivers actionable information on Web site content, visitor segments, marketing campaign effectiveness, and merchandising and navigation. LimeLight's robust analysis is delivered through convenient real-time reports that drive e-business performance throughout the enterprise. Serving large public enterprise and emerging growth companies, Keylime's innovative ASP technology represents a dramatic departure from first generation, rigid, server-based e-business solutions. Established in 1997, Keylime is a privately held company headquartered in Carlsbad, California. To learn more, visit Keylime's Web site at www.keylimesoftware.com or 760-476-6400.

Contact Renuka Singh of Elytics, 617-492-1192, info@elytics.com.