Purple Develops CRM Sales Tool with Microsoft BackOffice

Purple Solutions Inc and Microsoft have jointly developed a case study that describes the use of Microsoft BackOffice as a platform for PurpleCRM development. The following paragraph is a summary statement from the case study:

"...PurpleCRM software...takes advantage of Microsoft BackOffice Server installation and administration tools and the Microsoft Outlook user interface to provide an off-the-shelf customer relationship management (CRM) sales force application that can scale from small to very large implementations. The easy installation design reduces deployment time from months to hours. And the familiar user interface virtually eliminates end-user training, while integrating seamlessly with Microsoft Exchange -- and SQL Server-based functionality. The result is a high performance solution with a comparatively low cost of ownership."

Unlike other CRM systems that focus mostly on Call Center and Help Desk capabilities, PurpleCRM is targeted to the needs of the sales force. "Sales force tools are where our customers have the greatest unmet need," explains Terry Benish, Purple president and CEO.

"We are pleased Purple chose the Microsoft BackOffice Server for their CRM application development," states Tracie Edwards, Lead Product Manager for Microsoft BackOffice Server. Edwards continues, "Microsoft Servers and Purple ingenuity have combined to deliver a quality "off-the-shelf" CRM solution."

PurpleCRM is the award winning (Denali Group, Best CRM 2001) Outlook-based enterprise CRM solution built on Exchange and SQL Server.

Unlike traditional CRM, sales professionals will use PurpleCRM for the value it brings to their business. PurpleCRM was built upon Microsoft BackOffice 2000, which includes: Windows 2000, Exchange 2000 and SQL Server 2000. PurpleCRM also uses Office 2000.

About Purple

Purple Solutions Inc, www.purpleinc.com, develops award winning Customer Relationship Management (CRM) solutions for small to mid-size businesses. Purple's experience in the CRM arena has created intuitive, easy-to-use products that are robust and scalable, and will accommodate voice communications and other devices including handheld.

Contact Corinne Snow of Purple Solutions Inc, 206-691-7702 or corinnes@purpleinc.com.