SAS Subsidiary DataFlux Releases Blue Fusion v4.0

DataFlux Corporation, a SAS Company and leader in the development of data quality control technology that increases the accuracy and usability of corporate database assets, announced the release of Blue Fusion SDK version 4.0, which is targeted at programmers who want to embed data quality functions into proprietary applications and corporations that have the need for real-time data cleansing and integrity.

The Blue Fusion SDK provides a comprehensive suite of libraries for managing the quality, consistency and usability of corporate data without the need for consultants to install, program or maintain the solutions.

It is virtually impossible to control the stream of information into - and out of - organizations today with call center operators, customer Internet forms, point-of-sale contact information, CRM applications, Web-based applications, and other information gateways. With so much data being collected and disseminated throughout the enterprise, the responsibility for controlling the integrity of that data often gets ignored. With DataFlux's Blue Fusion technology, corporations can control the accuracy and usability of their data at point of entry - or at any point of data exchange/sharing between enterprise applications, databases and data warehouses.

DataFlux's Blue Fusion technology uses similarity searching and fuzzy logic to find and recognize similar data patterns in databases and data sets. DataFlux technology can be applied to many different types of data, including name, address as well as non-name and address information (such as product or brand names, geographical data, generic text or data fields).

The Blue Fusion SDK sets the foundation for real-time data quality and matching solutions, as well as making it easy to develop and integrate DataFlux technology into any application. The Blue Fusion SDK is an Application Programmers Interface with C-callable libraries. These libraries include functionality for standardization, matching, fuzzy searching, parsing, data identification, gender analysis, capitalization, and self-maintenance. These libraries are ideal for use by developers in many data-driven application s where quality and usability of data is critical, such as websites, CRM applications, data warehousing, call centers, applications requiring fuzzy search capabilities, ETL, and more.

Tony Fisher, president of DataFlux said, "The newest features of Blue Fusion technology allow programmers superior data quality functionality that can be added to data-intensive applications. As with previous versions of our technology, the latest version was developed with the idea that data quality should be possible without a large IT staff or expensive consultants. The callable programmers interface of Blue Fusion SDK enables organizations to implement data quality in an affordable and incremental approach, utilizing underlying libraries and business rules to facilitate the use of the technology in any application or across any data source."

Blue Fusion SDK 4.0 Highlights

With version 4.0, the Blue Fusion SDK is available for all platforms including Windows, Linux, Unix, Mainframe, various IBM platforms, etc. This newest release also encompasses the DataFlux tradition of data management solutions far beyond standard name and address cleanup.

Blue Fusion SDK 4.0 consists of a core set of libraries (Blue Fusion Base) and additional FusionPack libraries (Blue Fusion Match and Blue Fusion Verify):

• Parse - The Parsing libraries include functions that parse free form data elements into separate name or address elements.
• Standardization - The Standardization libraries include functions, which enable users to standardize data.
• Gender Analysis - Functions included with Gender Analysis libraries attempt to determine the gender of input names.
• Entity Analysis - Entity Analysis libraries attempt to determine if a data value/string represents an individual or an organization.
• Capitalization - The Capitalization libraries include lowercase, uppercase and proper case functions.
• Customization - The Customization functions allow you to edit the DataFlux internal knowledge base for vendor preference.
• Blue Fusion Match - Matching libraries consist of a series of functions that generate and store a coded representation for specific data strings, a match code. Once created these match codes are able to identify duplicate and more importantly, near-duplicate data values.
• Blue Fusion Verify - Verify libraries ensure the accuracy, completeness, and effectiveness of critical addresses in your corporate databases. This FusionPack library facilitates the USPS CASS-certification of data sets.

Pricing & Availability

Blue Fusion SDK 4.0 is currently available for shipment. Typically, Blue Fusion SDK 4.0 will range in price from $20,000 to $100,000 depending on the size and scope of the implementation and user configurations. The Blue Fusion SDK is also available for evaluation purposes.

About DataFlux Corporation

Founded in 1996, DataFlux is a North Carolina-based software company that provides leading edge, award-winning technology for data cleansing, data augmentation, data consolidation & conversion and data scrubbing. The versatile DataFlux products are designed to significantly improve the accuracy, consistency and usability of an organization's critical data, enhancing the effectiveness of data-driven applications and initiatives such as data warehousing, e-commerce systems, data mining, customer information systems, sales force automation, marketing databases, customer/prospect profiling and list management. DataFlux is a wholly owned subsidiary of SAS Institute, the leader in decision support and data warehousing, providing integrated enterprise information-delivery solutions and e-business solutions. For more on DataFlux, visit: www.dataflux.com.

Contact Steve Traugott, Demaree Public Relations Inc, 603-428-4411, straugott@demaree-pr.com.