METAEDGE RELEASES C-INSIGHT 2.0 GA

MetaEdge Corporation, a leading international business intelligence solution provider, is shipping C-Insight 2.0 GA, a customer-centric data warehouse solution, in the US and abroad. C-Insight allows e-Businesses to understand their on-line visitors' actions, interests, and behaviors. Product, sales, and customer needs are analyzed by C-Insight to provide e-Commerce companies with the information required to successfully increase sales. C-Insight 2.0 GA has new features to process and maintain critical data for straightforward, quick, and automated analyses.

"Public reception of C-Insight has persuaded us to widen the distribution of our customer intelligence solution to e-Commerce markets in North America and Asia," said Li-Wen Chen, CEO/CTO of MetaEdge. "It is critical that e-Businesses know how to attract and retain customers, and how to quickly respond to customer needs with the correct products and services."

MetaEdge customer Wenyu Wang, CEO of Taishin Bank, said, "With the recent technological advances in the banking industry, Taishin Bank has been able to set a new customer service standard. A critical factor for successful customer service is to know our customers. The C-Insight technology from MetaEdge provides the capability to quickly collect and analyze our data, and intelligently predict our customers banking behaviors."

C-Insight 2.0 GA is designed on an integrated, user-interactive platform to empower intelligent customer-interaction and business decision-making. The C-Insight 2.0 GA product line consists of a platform, applications, tools, engines, and professional services to help e-businesses intelligently build profitable relationships with their customers. C-Insight is available in a solution package and ASP formats and the patent-pending technology provides an interactive framework for customer intelligence solutions, including activities, transactions, purchase habits, customer migration rates, business rule induction, and dynamic OLAP reporting.

C-Insight 2.0 GA Features

• Trend Analysis -- The automated customer migration feature shows changes in customer behaviors over standard periods of time (e.g. months, years), or by user-defined time units. This allows business users to quickly obtain insight into customer spending behavior patterns.
• Table Maintenance Policy Rules -- C-Insight 2.0 GA allows users to define table maintenance policy rules based on time. For example, a user can establish a policy rule to delete data older than 18 months. The user can then use the rule to create a task and the data will be processed automatically.
• Dynamic Analytical Reports -- Server-based data access provides customers with a direct link to business data. This gives companies the most up-to-date information for decision-making. The data process performance enhancement in C-Insight also dramatically speeds up the delivery mechanism.
• Clickstream Analysis Configuration Wizard -- The user-friendly clickstream analysis configuration wizard visually and interactively assists customers throughout the entire analysis process.
• Easy to Install -- C-Insight 2.0 GA is easy to install, deploy, and manage without additional IT resources.

C-Insight benefits for businesses include the dynamic knowledge of customer behavior patterns, examination of the time sequences of customer activities and events, and other advanced analytical tasks. They add value to any decision support system and lead to the determination of customer lifetime value (LTV), customer profitability, and referrer analysis. Vital to developing customer relationships, these elements define customer habits and allow anticipation of new products and services that meet customer needs. The Professional Services Team at MetaEdge is available with experience in database design and architecture, data modeling, and all major database technologies.

About MetaEdge Corporation

Founded in 1995, MetaEdge is an international corporation that provides state-of-the-art customer intelligence solutions to e-Commerce enterprises. The company's integrated solutions enable businesses to identify, differentiate, and interact with their customers, and then personalize those interactions to maximize long-term customer value. MetaEdge customers span numerous vertical markets such as telecommunications, e-Commerce, banking, finance, high-tech, retail, and insurance. Headquartered in Silicon Valley, MetaEdge provides the complete enterprise solutions needed to support strategic and tactical decisions to achieve on-going business success. For more information about MetaEdge, please visit www.metaedge.com.

Contact Jill Schmidt of S&S Public Relations for MetaEdge, 847-955-0700 x227, jills@sspr.com or Susan Martindill of MetaEdge, 408-752-9977 x145, smartindill@metaedge.com.