Datalex Unveils Ariva Data Mining/Data Analysis Software

Datalex, a leading developer of business solutions for the global travel industry, announced the release of Ariva MarketProfile Web, a new browser-based, thin-client product that Web-enables Datalex's established MarketProfile data mining and data analysis tool for suppliers of travel products across multiple distribution channels.

Ariva MarketProfile Web (MP Web) assists airlines, hotels, car rental, tour operators and other travel providers in the practice of effective customer relationship management. The combined technologies of Java, JavaServer Pages and Beans enable MP Web to deliver insightful performance reports, or "views," in a browser-based environment. Based upon user-selected criteria that controls data filters and output data dimensions, views can be predefined or built Ad Hoc to suit the user's data-mining requirements. The flexible framework makes mp web adaptable to existing solutions, including Datalex's Java-enriched BookIt! suite of Internet booking engines, and affords its users the capabilities of a more personalized experience when managing their customer information.

"The delivery of meaningful and actionable information via the Internet to the sales and marketing teams of travel suppliers and intermediaries will further enhance our customers' quests for pursuing new and profitable business across multiple channels of travel distribution," said Richard Kunz, Datalex senior vice president for Global Marketing. "Moreover, industry operators are looking for ways to maximize usage of their legacy data in order to gain and/or protect their market share. ARIVA MarketProfile Web meets those requirements by delivering comprehensive results against multiple data sources across Internet- and Intranet-supported communication networks that improve time management and the distribution of critical competitive information."

The intuitive user interface of MP Web combines the services of a company bulletin board, alerts, messages and links with the features and functionality inherent to browsing through vast quantities of information captured via customer-specific and industry data streams (including sales and revenue, inventory, and booking engine captures), and traditional Marketing Information Data Tapes (MIDT). MP Web also aids travel suppliers with data analysis that defines and reveals performance factors that can improve the effectiveness of travel-booking facilities.

About Datalex

Datalex is a leading provider of e-Business solutions for the global travel industry. Founded in 1985, the company is headquartered in Dublin, Ireland, and maintains offices throughout the world: Europe (Amsterdam, Frankfurt, Paris, Manchester, Zurich); USA (Atlanta, Dallas, Portland, Scottsdale); AsiaPacific (Melbourne, Sydney, Singapore); and Johannesburg, South Africa. Datalex employs more than 500 professionals.

Datalex's customers include Aer Lingus, Air Canada, Amadeus, American Airlines, AMTRAK, Ansett Airlines, British Airways, California State Automobile Association, Carlson 24K.com, Ebookers, Ebookit, Expedia, FAR&WIDE, Galileo, Irish Continental Group, KLM, Lufthansa, QANTAS, Singapore Airlines, SNCF, Thai Airways International, Thomascook.com, and Trailfinders. Datalex is a technology partner of Atraxis, Worldspan, and ORBITZ, the new airline travel site developed by United Airlines, Delta Air Lines, American Airlines, Northwest Airlines, and Continental Airlines. Recently, Datalex established a joint venture with Vail Resorts, and acquired a 50 percent interest in Yatra Corporation. For more information, please visit the company's Web site at www.datalex.com.

Contact Bob Borgwat, PR Manager of Datalex, 770-255-2460 or bob.borgwat@datalex.com.