Unica Appoints Rachael Shanahan as Chief Privacy Officer

Unica Corporation, an award-winning provider of analytical CRM and marketing automation solutions, named Rachael Shanahan as the company's first chief privacy officer. In her new role, Shanahan will guide Unica's privacy policies and practices, lead initiatives that will strengthen Unica's ability to enable its customers to protect consumer privacy and help increase public awareness of the company's efforts in these areas.

Shanahan joined Unica in October 2000 as general counsel. In addition to providing Unica with advice and counsel on strategic business and legal issues, Shanahan has been actively involved in the privacy arena. Currently, Shanahan sits on the privacy committee for the Personalization Consortium, an organization dedicated to balancing personalization and privacy in the CRM industry. In addition, Shanahan will undergo extensive privacy training and serves as a member of the Association of Corporate Privacy Officers (ACPO) and as an active participant in the Federal Trade Commission's workshops on privacy.

"Unica understands the importance of building loyal relationships that are mutually rewarding for both the company and its customers," said Yuchun Lee, CEO of Unica. "We have created the role of chief privacy officer to ensure that our privacy initiatives keep pace with our technological advances. Rachael is well suited to step into this important role."

Shanahan brings over 12 years of legal and technology experience to her new position. Before joining Unica, Shanahan ran her own consulting practice, providing financial, business development and legal services to high tech companies. Prior to that, Shanahan served as general counsel and vice president of business development for WebHire Inc, an industry leader in networked staffing and work force management systems.

In addition to adding the new CPO position, Unica is currently launching a corporate privacy initiative, headlined by the addition of privacy-enabling features to its Affinium Suite. New capabilities have been built into the modular, cross-channel marketing automation solution in an effort to help companies protect customers' privacy while offering the benefits of personalized marketing and services.

About Unica

Unica, a provider of award-winning analytical CRM and marketing automation solutions, helps leading businesses implement one-to-one customer interaction strategies that communicate the right message to the right person at the right time - whatever the channel. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, reporting, and real-time personalization. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S. and a network of distribution partners in Europe, South Africa, and South America. Its customers include Merck-Medco, Lands' End, Bank of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott, Scotiabank, and AOL-AAdvantage. For more information, call 781-259-5900 or visit www.unicacorp.com.

Contact Angela Morrione, KHJ Public Relations, 617-886-0355 x150, amorrione@khjpr.com, for Unica.