Unica Corporation Receives Highest Score in Quaero Study

Unica Corporation announced that the company's award-winning Affinium Suite has earned the highest score in an independent study of 22 campaign management vendors. The just released study was conducted by Quaero Answers, the research and education arm of Quaero LLC, a leading CRM services provider. The Affinium Suite includes robust reporting, data mining and analysis, marketing campaign management, e-mail and Web personalization capabilities.

According to Quaero, information was collected from vendors through published sources, in-depth interviews, and product demonstrations. Each product and vendor was evaluated based on functional as well as technical and company criteria. Unica Corporation and its products received a score of 26 out of 27 possible stars across all nine categories of evaluation criteria. No other vendor earned a higher score.

The other vendors evaluated were: Akio Solutions, Annuncio Software Inc, Aprimo Inc, BoldFish Inc, Broadbase Software Inc, Decision Software Inc, Delano Technology Corporation, Digital Impact, E.piphany Inc, e2 Communications, eGain Communications Corp, MarketFirst Software Inc, Matrix Technology Group/Lodgistics.com Inc, MessageMedia Inc, NCR Corporation, PrimeResponse Inc, Protagona Worldwide, Responsys Inc, SAS Institute Inc, Siebel Systems Inc, and Talisma Corporation.

According to Naras Eechambadi, PhD, Quaero's founder and CEO, "Our analysis and evaluation of the marketing automation solutions is based on the real-world requirements of our customers." He added, "The Answers research team identified Affinium as an all-around strong campaign management tool with depth in email marketing personalization."

One of the reasons Unica's Affinium Suite received these ratings was because of its ability to dynamically tailor e-mail and Web page content based on applied business rules, along with e-mail creation capability within the tool. Real-time personalization helped make Unica a leader in this category.

Paul Becker, president of Quaero, added, "Unica's ability to access and share data with multiple data sources is impressive. The power and flexibility of the Affinium architecture makes the solution easier to use and reduces on-going costs. Affinium can take advantage of new data sources and customer interaction channels as they are added."

"In this very competitive industry, Unica has been able to maintain its leadership position. It is a great endorsement of our company and its products that we have received the highest rating in this independent study for the second year in a row," said Yuchun Lee, Unica's co-founder and CEO. "We hope that through this study and others -- like The Data Warehousing Institute and the Crossroads A-List, both of which recently recognized Unica's Affinium -- more companies will come to realize that Unica's solution is unmatched in providing true cross-channel, one-to-one personalized marketing."

Marketing and information technology managers seeking to evaluate and select campaign management software can purchase Quaero's Campaign Management Software Comparative analysis and Interactive Decision Tool, which will allow them to weigh criteria based on business-specific needs. For information or to order the study please see www.quaero-corp.com or call 704-414-0200.

Contact Angela Morrione, KHJ Public Relations, 617-886-0355 x150, amorrione@khjpr.com.