WebSideStory MEASURING VISITOR INTERACTION WITH FLASH

WebSideStory Inc, www.websidestory.com, one of the world's leading providers of hosted e-business intelligence services, announced the release of the latest version of its HitBox Enterprise service, Version 6.5. The new version, www.hitboxenterprise.com, boasts a number of new features and functions -- notably the ability to report on how people interact with anything from a small animation to an entire Web site built with Macromedia Flash. The new version of WebSideStory's leading e-business intelligence service offers complete, integrated Web analytics to complex Web sites with rich, multimedia content.

Macromedia Flash, www.flash.com, is a streaming, low-bandwidth multimedia design technology that allows Web developers to create sophisticated animation, graphics, and sound. Web designers are using Flash to create a new generation of sites that go beyond simple HTML pages to provide a more lively experience. Flash is being used for an increasing number of important business applications, including advertising, e-commerce, hosted application interfaces, presentations, training courses, and promotional sites. For example, most major movie studios use Flash on sites that promote new films.

HitBox Enterprise is the first and only analysis service that can measure visitor interaction within Flash-animated objects. This new functionality marks the latest in a string of industry firsts for WebSideStory, which include pioneering the browser-based form of Web audience analysis in 1996 and introducing a visitor analysis service for wireless Web sites last spring. In addition to Flash tracking, the latest HitBox Enterprise offering also provides multi-level content grouping, making it the optimal solution for entertainment and other sites that are rich in content and multimedia applications.

"HitBox Enterprise's new ability to track Flash comes at the perfect time for us," said Geric Johnson, vice president of direct marketing for Skechers USA, a global leader in lifestyle footwear. "Like a lot of companies, we are adding more Flash to our site, and we absolutely need to measure how customers interact with it."

"The problem our customers had with Flash was accountability; they want to track visitor activity within Flash," said Alex Konanykhin, president of KMGI Studios Inc, a leading interactive production company specializing in rich, multimedia content for the Web. "We think WebSideStory's new capability could lead to a big increase in the use of Flash for important business applications because it is now a measurable medium."

HitBox Enterprise is an outsourced e-business intelligence service that provides numerous, real-time statistics about online customer behavior. HitBox Enterprise is designed to help e-businesses increase revenue by measuring marketing return on investment, tracking customer interest in products and services, increasing visitor loyalty, improving customer service, and enhancing site navigation. New features of HitBox Enterprise V6.5 include:

• Flash Tracking -- For the first time, companies can now measure how their Web site customers interact with Flash animation.
• Multi-Level Content Grouping -- Users can track Web site pages using multiple levels of content groups and sub-groups.
• Tracking Downloads -- Companies can now measure visitors' download activity, both by files downloaded and total downloads over time.
• Connection Types -- This new statistic allows businesses to identify what types of Internet connections a Web site's visitors have.
• Exit Links -- The Exit Links statistic shows what links visitors are using to leave a site.

For more information, call 888-844-8269 or go to www.hitboxenterprise.com.

About WebSideStory

Headquartered in San Diego, California, WebSideStory is one of the world's leading providers of hosted, real-time e-business intelligence services. WebSideStory's solutions help companies profit from their Web presence. Founded in 1996, the company analyzes billions of page views for its clients each month, delivering actionable Web intelligence across the entire customer life cycle.

Contact Erik Bratt of WebSideStory Inc, 858-546-0040 x365.