SPSS MR Announces Program for SumIT01 Convention

More than 200 market research executives, managers and analysts from around the world representing companies such as ACNielsen BASES, Ipsos-NPD, Millward Brown, NFO, NOP, Procter & Gamble and Taylor Nelson Sofres will head to Estoril, Portugal later this spring for SumIT01, the bi-annual market research conference hosted by SPSS MR. This year's premier event features speakers and workshops that address the effect of new technologies on the market research industry. Keynote speakers include Barb Lindsey, director, Procter & Gamble, Simon Chadwick, CEO, United Information Group and Jack Noonan, CEO, SPSS Inc. SumIT01 runs from May 20-23.

Convention attendees will also witness the introduction of Dimensions, the open, scalable technology platform that is the foundation of future SPSS MR solutions. First presented at SumIT99 as Vision 2000, Dimensions offers market researchers a comprehensive, integrated suite of tools for survey design, data collection, data preparation, data management, reporting and analysis.

"The goal of each SumIT meeting is to create a forum where market researchers can share information, exchange ideas and educate each other about the future of our industry," said Ian Durrell, president, SPSS MR. "This year, we have brought together a group of distinguished experts from both the practitioner and vendor worlds to share their thoughts on the impact of new technologies on the future of market research. Additionally, SumIT01 offers market researchers a first-hand opportunity to see and try innovative products that will shape the way they do business in the years to come."

SumIT01 will feature presentations by market research leaders such as Len Bayer, executive vice president and chief scientist at Harris Interactive and Pip Harding, associate director at BMRB International. Additional workshops and breakout sessions will cover survey authoring, data mining for MR, speeding up the coding process, analytics for MR, results deployment and Web interviewing. SPSS MR personnel will be on hand to speak about the direction of such technologies and demonstrate new products.

Registration

Additional information about SumIT01, including program, venue and registration details, can be found at www.SumIT01.com, 646-536-8500 (New York) or +44 (0) 1494 794385 (London).

About SPSS MR

Businesses of all sizes drive their success using SPSS MR software and expertise for data collection, data management and insightful analysis and reporting. With a background in market research and business intelligence, SPSS MR offers an extensive technology suite with unrivaled breadth and depth, proven consulting skills and a truly global service through our international network of offices.

About SPSS Inc

SPSS Inc enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector.

Headquartered in Chicago, SPSS has more than 40 offices, over 1,300 employees and 2000 pro forma revenues of $198 million. The company also has received the following honors: No. 77 on Forbes 2000 list of the "200 Best Small Companies" and No. 12 on the 2000 DM Review 100; placed No. 16 on the 2000 Soft-letter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 115 in the 2000 Software 500, a ranking of the world's largest software vendors by Software Magazine; listed on Working Mother magazine's "100 Best Companies for Working Mothers" for 2000. For more information, visit www.spss.com.

Contact SPSS, Mary Ellen Hartigan, 800-525-4980, mhartigan@spss.com.