Increase Profit Through Customer Loyalty and Partnering

Experience has shown CRM is more than just a technology issue. It is not only about software for organizing customer data. CRM is a comprehensive approach towards integration of every area of business including sales, marketing, services and management, wherein define business strategy and goals, in which creates an equally valuable relationship between you and your customers.

Frost & Sullivan's 2nd Annual Customer Relationship Management (CRM) Asia Conference & Exhibition, conferences.frost.com/REL, July 9-11, 2001 at Shangri-la Hotel, Singapore will emphasize about the importance of positioning the right strategy, executing the right processes and using the right solutions to better manage your customers, increase customer retention rates and better understand the customers in which will result to an increased bottom-line.

The opening address will be delivered by Paul Liow, Senior Consultant, Peppers & Rogers. His presentation is about "Building a Customer-Centric Organization" where he will explore how the industry experts successfully build CRM into the culture of the company and reinforce CRM priorities.

With customer expectations becoming high, many companies begun to realize the need to provide a unique value proposition, which will compel customers to remain loyal. Come and listen to what the CRM practitioners, experts and consultants have to say about this. Other benefits of attending this conference include:

An opportunity to network with other corporate CRM practitioners, consultants and vendors in various industries to discuss pertinent issues and exchange ideas on CRM challenges in Asia. Gain insights and practical advice from CRM's foremost specialist. Obtain firsthand information from the leading CRM solution providers.

The Conference's distinguished line-up of speakers includes:

Moaiyad Taher Hoosenally, the Enterprise Research Industry Manager of Frost & Sullivan will speak about CRM market trends in Asia including its market trend by different countries and the deployment rate of CRM in Asia.

Edmund Ang, vice president Asia Pacific, Genesyslabs will present on how CRM would change the role of contact centers. This presentation will also provide updates of which CRM-integrated technologies are achieving rapid market penetration and why.

Learn how to map business objectives to CRM project goals and maximize the overall value of your CRM investment from Kent Yearsley, Chief Executive Officer of Scicom Teleservices.

Do you know your customers? How to manage information such as customer segmentation, profitability, customer loyalty, customer retention rate and high return of investment? Find out more from Edwin Wouters, vice president of Business Development, Magnus Consultants, who will talk about leveraging the business intelligence elements to create value across your business.

Case studies include:

"Strategy, Processes and Solutions", by Suzanne Kao, Managing Director, Asiatravelmart. This case study will cover a broad spectrum of issues relating to CRM. The spectrum comprises of before, during and after implementing CRM.

Wayne Kendle of Bank of Western Australia, will share with you on how their CRM system have assisted in achieving their goals and objectives.

Who should attend:

CEOs, presidents, General Managers, and COOs CRM strategies and project leaders Marketing and Sales Managers Senior Sales and Customer Care Executives Business Development Executives E-business Managers IT Managers Strategic marketing, product and database management executives

For a full conference brochure please visit conferences.frost.com/REL.

Registration: Jo-Ann Ho, 603-6204 5856, jo-ann@frost.com.

Frost & Sullivan Malaysia Sdn Bhd Suite E-08-15 Block E Plaza Mont Kiara 2 Jalan 1/70C Mont Kiara 50480 Kuala Lumpur Malaysia Tel: 603-6204 5800 Fax: 603-6201 7369