InterNetivity Relaunches as Databeacon

InterNetivity Inc, creators of browser-based data analysis and reporting software for mass audiences, announced it is relaunching the company under the new name of Databeacon Inc. With a new name, brand, and image better focused on the company's mission to enable organizations to create insight out of data, Databeacon continues to provide powerful Information Outreach software to companies around the world.

Information Outreach is defined as the delivery of personalized, interactive information and analytical capabilities to large Web-based user audiences.

Databeacon targets Web-driven organizations that want to deliver information analysis and reporting capabilities to a mass audience of casual users who primarily exist outside the corporate firewall. The company's list of direct customers includes Enron, NetRatings, Verizon, Swissair, Pfizer, Boston Scientific and Irwin Toys. OEM partners and resellers that include Databeacon software in their offerings include Actuate for Global 2000 production reporting systems, webplan for supply chain management, iLux for Web site visitor behaviour analysis, Lasercom for electronic bill payment and presentment, Softia for a wide range of mission-critical decision support tasks, and Datawatch for enterprise reporting.

"Databeacon is such a natural choice for the company's new name since it is not only the name of our flagship product, but also a clear definition of how our software helps people navigate the ever-higher waves of e-business and e-commerce data in today's organizations," said Andrew Coutts, CEO, Databeacon. "We have reached a number of important milestones as a company already this year including closing a round of financing, hiring strong additions to our management team, and launching the latest version of our product."

Databeacon 5.1 (GUI Edition) Now Shipping

The company's flagship product, Databeacon 5.1 was unveiled at Comdex Chicago last month and is now available to customers around the world. Databeacon 5.1 is a Java-based information analysis software product that enables casual business users in organizations to better manage online knowledge assets through interactive data analysis and reporting. Databeacon 5.1 allows mass audiences to self-service their data analysis needs through a simple end-user interface and customized, pre-defined levels for novice, standard or advanced users. Unlike traditional business intelligence products, Databeacon 5.1, does not require any training, manuals or installation procedures, providing an appealing value proposition to companies that want to deliver data analysis and reporting to Web-based audiences such as customers, suppliers, partners, and employees.

Company Continues to Expand

Databeacon successfully attracted funding earlier this year, raising a $10 million (CDN) round led by U.S. investors. The financing is being used to fuel revenue growth as well as build the senior management team. CEO Andrew Coutts has recently added several members to his executive team including Ralph Doran as vice president of Operations, Nathan Rudyk as vice president Marketing, J.P. Jauvin as vice president Worldwide Sales, Greg Singleton as vice president International Sales and Chris Laroque as Chief Financial Officer. The company has grown from 30 to more than 65 employees in the past twelve months and expects to add another 25 by the end of this year.

Product Pricing and Availability

Databeacon 5.1 costs $90,000 U.S. for a dual-processor external Web server license and is currently available.

About Databeacon

Founded in 1995, Databeacon Inc. is the fast growing pioneer of Information Outreach applications and award-winning developer of Databeacon software for information analysis to the masses. Privately held Databeacon is based in Ottawa, ON, Canada, with sales offices in North America and resellers in Europe. For more information on Databeacon and its offerings contact the company at 613-729-4480, toll-free at 888-921-8360, or email the company at info@databeacon.com. You can also visit the company's Web site at www.databeacon.com.

Contact Chad Doucette, High Road Communications, 613-236-0909 x317, cdoucette@highroad.com.