Quadstone Picks Up CRM Solution of the Year Award

Further emphasizing Quadstone's leading position in the analytical CRM market, Quadstone took the top award - "CRM Solution of the Year" - at the inaugural Customer Technology Solution Awards presented at London's Waldorf Hotel. Quadstone fended off competition from Siebel, eWare, Indentex, Onyx software and royalblue technologies to take the most coveted award of the evening. The awards, organized by the Customer Technology Association (CTA), recognize excellence in the application of technology to customer interactions. In addition to CRM Solution of the Year Quadstone was also joint winner of "Best CRM Application of the Year ­ Large Scale".

Backed by three of the UK's leading industry bodies, the Chartered Institute of Marketing, The Institute of Professional Sales, and the Institute of Customer Service, along with the CTA, and supported by the independent analyst company Butler Group, the Customer Technology Solutions Awards are a focus for all that is good in customer technology practice.

The judging process was particularly rigorous, with finalists subjected to close scrutiny before any final decisions were made. A total of 14 judges, all experts in the customer technology arena, spent more than 320 hours considering more than 60 entries across 55 different criteria.

"We are absolutely thrilled to win CRM Solution of the Year. This award truly validates our commitment to helping companies improve their relationships with their customers," Mark Smith, president of Quadstone said. "Quadstone has always focused on delivering return on investment on customer communications, whether it is targeted direct mail, informed call center communications or Web based activity. The key strength of Quadstone's solution is its ability to allow organizations to know exactly what action to take with each and every customer that delivers the best return," Smith continued.

The CRM market has grown explosively over the last five years and industry analyst firm IDC projects that the market for analytic applications such as Quadstone's will grow from $2 billion in 1999 to more than $6 billion in 2004. Already a winner of numerous awards including the Financial Times/BVCA Small Start-up of the Year 1998, Deloitte & Touche's "Fast 50" 1998, 1999 and 2000, and TDWI Pioneering Products Shoot Out Finalist 2001, these latest CTA awards will further enhance Quadstone's position as a thought leader in this market.

About Quadstone

Quadstone helps companies maximize customer value and generate increased financial returns by understanding, predicting and influencing customer behavior in and across all touchpoints. Quadstone offers software and services for specific industries, touchpoints and applications. These solutions improve the efficiency and effectiveness with which marketing users can address issues of customer retention, ROI, risk and response.

Quadstone's international clients include market leaders in the financial services, retail/e-tail, telecommunications and marketing services sectors and include CVS, GUS, Fingerhut, Barclays and Vodafone amongst others. Founded in Edinburgh, Scotland in 1995, Quadstone now also has offices in London, England and Boston, Massachusetts. For more information visit www.quadstone.com.

About the Customer Technology Association (CTA)

The Customer Technology Association represents companies who have the technology, know how and ideas for improving the customer interaction experience across the marketing, sales and service spectrum in a wide range of industries. Its mission is to help customer technology vendors to success in applying that technology to their customers and to help them use the technology more effectively, efficiently and profitably: www.customertechnologyassociation.com.

Customer Technology Solutions Awards Judges - Adrian Tripp, managing director, Quest Media; Paul Lethbridge, managing director, Peppers & Rogers; Rhion Jones, director, IHA; Symone Salwan, consultant, Zemeta, Rhys Parry, director, customertimes.com; Afshin Rabbani, managing director, Princeton Consulting; Ian Lynch, director of strategic advisory services, Butler Group: Steve Hurst, customer technology editor, Quest Media; Michal Juer, director of the CTA; Howard Kendall, founder of the CSM Group, director of the ICS; Jed Hassid, head of strategy consultancy, Zemeta; Jennifer Kirkby, head of CRM, Gartner Group; Mike Faulkner, editor, Winning Business; Steven Tierney, editor, Customer Interface Europe.

Contact Fiona Neil, Quadstone, 617-753-7393, fiona.neil@quadstone.com.