Trillium Joins Microsoft's DW Alliance Program

Trillium Software, a division of Harte-Hanks Inc, has completed the development of an active computer interface with the Microsoft SQL Server 2000 Data Transformation Service and has been accepted into Microsoft's Data Warehouse Alliance Program. The interface enables Microsoft and Harte-Hanks customers to enjoy seamless integration between the Trillium Software System and SQL Server 2000, and allows Microsoft customers to invoke any of Trillium's data quality processes through an easy-to-use icon. As a recognized industry leader in data quality, this partnership with Microsoft continues a series of announcements in Trillium's Global Technology Alliance Initiative. The alliance was developed by Harte-Hanks to align industry leading software technologies in a tightly integrated solution for developing the most accurate and reliable customer information for customer relationship management (CRM), e-business and data warehouse applications.

"The success of analytical, data mining and business intelligence applications rely on a true understanding of all our customer interactions," said Dave Morehead, vice president of engineering at Harmony Software. "The availability of high quality data cleansing products such as Trillium on the Microsoft platform will allow analytical applications, such as Harmony's Symphonx, to provide a more accurate and complete view of a corporation's activity. Most major companies have multiple data sources that deal with different aspects of customer activity. Only by creating a single, comprehensive, view of your customers can you really understand and analyze their impact on your company's operations."

"Our research shows that all varieties of customer relationship management efforts are becoming sidetracked by customer data quality issues," said Doug Laney, vice president with META Group's Application Delivery Strategies service. "We are seeing the same phenomenon in e-commerce development efforts as accurate, consistent customer information becomes recognized as a primary business asset. Therefore, it comes as no surprise when information management giants like Microsoft elect to extend their solutions by integrating robust customer data cleansing and enrichment solutions such as those from Trillium Software."

"Accurate customer identification enormously enhances e-business effectiveness such as online proactive service reminders, auditing and monitoring for fraud detection, or introduction of marketing incentives to frequent and local subscribers," said John Eng, SQL Server Product Marketing -- Business Intelligence from Microsoft Corporation. "The Trillium Software System extends Microsoft SQL Server 2000 Data Transformation Services with a powerful, global customer identification and relationship matching solution for handling complex transformations without writing code."

"Microsoft has had a long-standing and strategic relationship with Trillium, first as a customer, and now with Trillium as a member of Microsoft's Data Warehousing Alliance," said Len Dubois, vice president of marketing at Trillium Software. "The Trillium Software System is adding a key ingredient to Microsoft's Data Warehouse framework. Our collective ability to deliver complete business intelligence solutions to customers offers major growth potential to organizations looking to be successful with their ongoing data warehouse, e-business and CRM initiatives. By working together, Trillium and Microsoft are well positioned to provide cost-effective, intelligent solutions, that grow seamlessly with an organization's needs."

About Harte-Hanks and Trillium

With more than 450 customers worldwide, Trillium Software provides businesses with a software solution that cleanses and standardizes global customer information in e-business, CRM and Internet applications. Recent sales of Trillium to a number of the world's largest and most technically advanced companies have positioned Trillium at the top of the data quality marketplace. Trillium is deployed globally in hundreds of mission-critical applications for customer identification. Trillium's technology enables global organizations to gain a unified view of customers, distributors and partners through real-time connectivity with their e-commerce pipeline. For more information regarding the Trillium Software System, call 978-436-8900 or visit the Trillium Software Web site at www.trilliumsoft.com.

Harte-Hanks Inc, San Antonio, TX, is a worldwide, direct and interactive services company that provides end-to-end customer relationship management (CRM) and related marketing service solutions to both consumers and business-to-business marketers. Harte-Hanks and its CRM integrated solutions use technology as the enabler to capture, to analyze and to disseminate customer and prospect data at all points of contact. Visit the Harte-Hanks Web site at www.harte-hanks.com or call 800-456-9748.

Contact Alan Ryan, 508-473-5130, alan@mccoinsmith.com.