SIGHTWARD DEBUTS PREDICTIVE ANALYTICS SOFTWARE

A team of technology industry veterans unveiled Sightward, a new predictive analytics company that brings the power of predictive statistical science to business decision makers in multiple markets, including multichannel retail, financial services and e-commerce.

Sightward's technology allows companies to achieve unmatched levels of customer targeting with proactive return-on-investment (ROI) analysis.

"Companies often find themselves overspending their marketing and advertising dollars because they can't identify and target profitable customers in advance," said Robert Mirani, director of CRM strategies, the Yankee Group. "While businesses have an array of customer information, they have no reliable means of determining which channel is best for reaching or retaining their most productive customers. With Sightward, companies are able to take off the blindfold and determine with statistical accuracy, both the most ideal customer and the most direct channel to reach them."

Denny Weston, senior managing director at Fluke Venture Partners, agrees. "Companies invest billions in marketing annually and in today's economic environment, there is an enormous need to increase the efficiency of customer targeting," said Weston. "The advantage of Sightward's technology is their ability to help a company save money, increase customer lifetime value and determine the ROI of a campaign prior to spending money. This provides a tremendous value for companies today."

Sightward's technology draws upon customer and transaction data to automatically predict likely customer responses for specific business objectives. It facilitates a forward-looking view that goes beyond traditional analysis and prediction. By enabling proactive management of business outcomes across multiple channels, Sightward brings precise targeting and highly accurate results to business decision makers. Sightward technology is non-invasive and does not require companies to re-engineer their systems, alter their existing databases, or burden their IT departments.

"One of our key differentiators is that our technology brings the power of statistical science to people making business decisions. In the past, these people have not had the ability to proactively manage their business outcomes," said Kevin Klustner, Sightward president and chief executive officer. "Sightward's technology essentially allows a company to predict which customers will and won't buy, revenue and profits from a campaign, and the optimal channel mix to reach customers -- that's a powerful tool in today's business environment."

Conventional analytics reveal only what customers have done in the past, not how they will respond to specific marketing campaigns or new business objectives. Sightward's technology utilizes a diverse combination of multiple statistical methods to ensure optimal levels of accuracy. Predictions include precise error projections for reliable results, not just "best-case scenarios".

"Sightward technology provides business decision makers an ideal interface for dealing with the increasing volume and complexity of data," said Dan Vesset, a senior analyst at IDC. "The technology is surprisingly easy to use, yet also displays in-depth statistical information, thus providing a powerful predictive analytics tool."

Sightward recently partnered with Broadbase Software, a leading provider of intelligent customer interaction software, to identify ways to strategically disseminate the software for its financial and telecommunications customers. Broadbase's executive vice president of product strategy, Brian Kelly, said that Broadbase is focused on providing its clients with leading edge technology.

"We are proud to enter into this partnership with Sightward," said Kelly. "Broadbase is a market leader in eCRM, and together with Sightward's predictive technology we can provide our customers with additional tools that provide a tangible return on their technology investments."

Sightward was founded in early 1999 to commercialize advanced pattern recognition technology for accurate targeting of online and offline marketing efforts. The company's senior management team is comprised of technology industry veterans and pioneers. Sightward's founder, Rod Cook, Ph.D., is a 20-year veteran at successfully bringing sophisticated technologies to market and currently serves as the company's chief technology officer. Kevin Klustner, also a 20-year high-tech veteran, joined as president and chief executive officer after serving in various executive and management positions at WRQ, Inc. and Hewlett-Packard. Mark Chealander, vice president of engineering, and Dick Weisberg, vice president of sales, round out the executive team.

About Sightward

Sightward, www.sightward.com, is a predictive analytics company enabling business decision makers to precisely target their customers. Sightward's patent-pending technology allows companies to better manage their profitability and customer value through targeted marketing and proactive management of ROI. The technology shows users exactly how to achieve the best results with the least risk, and enables them to easily modify campaign objectives to maximize results. Sightward's prediction technology is ideal for any company that sells via multiple channels. The software's unique architecture is attractive to a variety of industries ranging from e-commerce to financial services and insurance. Sightward was founded in 1999 and is based in Bellevue, Washington.

Contact JLM Partners for Sightward, Jennifer Hicks, 206-381-3600, Jennifer@jlmpartners.com.