Epsilon Chooses Torrent Orchestrate

Torrent Systems Inc, a leading provider of scalable solutions for data warehousing and customer analytics, and Epsilon, a leading Marketing Solutions Provider (MSP), announced that Epsilon will implement its next-generation marketing services using Torrent's Orchestrate, a component-based framework for building and deploying scalable, high-performance applications. As a result, Epsilon will provide clients with an enhanced infrastructure for delivering mission-critical marketing solutions that drive customer acquisition, retention, up selling and cross selling.

Torrent's Orchestrate, a customizable component-based framework built on powerful parallel processing capabilities, enables truly scalable transactional reporting and clickstream analysis applications. Orchestrate delivers linear performance improvement and also enables the portability of existing marketing applications. These powerful capabilities will enable Epsilon to shorten delivery times for existing customers and more rapidly deploy solutions for new and existing customers. In addition, Orchestrate will facilitate the move of Epsilon's clients' legacy solutions off mainframe computers onto faster, less expensive UNIX servers.

"Epsilon designs and builds tailor-made marketing solutions incorporating best-of- breed technology that support our clients' marketing goals and deliver measurable results," said Corey V. Torrence, president and CEO of Epsilon. "Torrent's Orchestrate provides a scalable infrastructure that will enable us to offer a new level of 'near real-time' business intelligence solutions to drive more effective marketing."

Orchestrate is an important element of Epsilon's solutions because of its ability to integrate and execute, in parallel, third party application tools currently embedded in Epsilon's marketing solutions. As a first step in this direction, based on joint development between Firstlogic Inc and Torrent, Firstlogic's Information Quality Suite will become integrated components in the Orchestrate framework. As a result, Epsilon will have the ability to accelerate critical data cleansing and consolidation tasks necessary to creating a single-customer view.

"Consumer marketing companies today are under increasing pressure to improve their customer relationships while juggling increasing data volumes and decreasing response times. Epsilon has a demonstrated history of delivering innovative solutions that overcome these marketing challenges and deliver measurable ROI for its clients," said Tom Ebling, president and CEO of Torrent." We are pleased to be chosen as a technology partner for Epsilon's next-generation marketing solutions."

About Torrent Systems Inc

Torrent, headquartered in Cambridge, MA, is a leader in next-generation solutions for building, deploying and managing enterprise-scale custom applications that predict customer behavior and enhance customer profitability. Torrent's highly scalable data transformation and analytical solutions deliver the ability to perform complex analyses on unprecedented volumes of clickstream and transaction data with dramatically improved performance. As a result, companies can understand and anticipate the needs of their customers and, in turn, generate tens - even hundreds - of millions of dollars in return on investment. Torrent now provides the infrastructure for some of the world's most valuable applications at companies like Fingerhut, United Airlines, and CNET Networks. For more information about Torrent and its products, please call 888-339-4605 or visit www.torrent.com.

About Epsilon

Epsilon is a leading Marketing Solutions Provider. Possessing unrivaled marketing experience, deep understanding of customer behavior, and high-level analytics, Epsilon integrates best-of-breed applications to drive customer acquisition, retention, upselling and cross-selling. Epsilon's services span marketing objective setting and planning, database design and management, data mining, website design and deployment, online and offline campaign management, and direct response and marketing communication strategic counsel. Visit Epsilon at www.epsilon.com.

Contact Dan Burton, Torrent Systems Inc, 617-354-8484 x135, dburton@torrent.com.