WhiteLight Systems to Power Revenue Modeling for Provell

WhiteLight Systems, a leading provider of next-generation analytic applications, announced that Provell Inc has selected the WhiteLight Analytic Application Suite as the new foundation for its financial analysis and forecasting to better serve its more than 2.6 million members.

With over 20 membership buyer clubs, including clubs for shopping, travel, hospitality, entertainment, health/fitness and household financial management, Provell requires a responsive financial modeling tool that allows it to forecast sales generated by each program and to rapidly create alternative scenarios to enhance its clients' profitability.

"With most applications, we had to make the trade-off between ease-of-use and power. WhiteLight gave us both," said Terry Peterson, controller of Provell. "Not only is WhiteLight the most powerful analytic application that we tested, it also allowed our financial analysts to work on and modify the models directly without the intervention of IT staff. This critical difference allows us to have the benefit of a sophisticated analytic application without investing in the cost of hiring and training additional IT staff to support it."

Responding to the significant growth in its membership business, Provell needed a more robust yet streamlined analytic solution to efficiently manage the increasing size of its models. Provell selected the WhiteLight Analytic Application Suite based on a number of key criteria for which WhiteLight is best known. Among them are WhiteLight's audit trail functions that improve accountability of results; its user-friendly interface that puts modeling power directly into the hands of financial analysts; and its superior handling of large, complex data sets with large number of exceptions through the power of WhiteLight's patented ActiveRules technology.

"Provell has always been an innovator in applying CRM best practices. By choosing WhiteLight's analytic platform to power its forecasting and management of membership growth, Provell shows that it continues to stay at the forefront of the rapidly evolving CRM field," said Rich Ghiossi, vice president of Marketing for WhiteLight. "Provell's use of WhiteLight for its membership operation is another example of the wide range of industries turning to the power of the WhiteLight Analytic Application Suite to solve their most challenging and critical business problems."

About WhiteLight

Founded in 1992, WhiteLight Systems Inc is a privately held company based in Palo Alto, Calif., with regional headquarters in New York, Europe and Latin America. WhiteLight provides next-generation analytic applications that revolutionize a company's ability to make critical business decisions. With the WhiteLight Analytic Application Suite, companies can quickly create and deploy analytic applications that combine the modeling flexibility of spreadsheets with the data analysis of conventional business intelligence tools. WhiteLight's customers include Barclays, J.P. Morgan Chase, UUNET, Dresdner Kleinwort Wasserstein, Lehman Brothers and Grupo Televisa. For more information about WhiteLight, visit www.whitelight.com.

About Provell

Provell Inc develops, markets and manages leading edge membership and customer relationship management programs. Provell's proprietary programs provide purchase price discounts and other benefits related to consumer and small business needs in the area of shopping, travel, hospitality, entertainment, health/fitness, and finance. As of March 31, 2001, consumers enjoyed benefits provided through over 2.6 million memberships. The Company is headquartered in Minneapolis, Minnesota and was founded in 1986.

Contact Georgette Pascale of ExcitePR, 212-560-9500, gpascale@excitepr.com for WhiteLight Systems Inc.