HyperRoll Announces Expansion of Reseller Marketing Channel

HyperRoll Inc announced the addition of four new resellers to its third party channel network as part of its strategy to further penetrate key United States and global markets. The newest members of the HyperRoll network are: The Irus Group Inc, based in Falls Church, Virginia, www.irusgroup.com; the inGroup, based in Wokingham, Berks UK, www.ingroup.co.UK; Advanced Systems Europe, BV (or ASE) located in Roosendaal, the Netherlands, www.ase-nl.com; and SoftCubes Ltd, of Israel, www.softcubes.com.

HyperRoll Inc is a leading provider of high-speed, high-performance enhancement technology for the world's leading database systems, through its data aggregation and calculation-caching engine.

Each of these firms has core expertise in the areas of database and data warehousing solutions, business intelligence and OLAP solutions, which are key market areas for HyperRoll. The resellers have been selected based on the organizations' deep understanding of customer needs, strong presence in their geographic markets and the ability to integrate the HyperRoll performance solution into their existing product offerings and core consulting competencies.

"The addition of these resellers to the HyperRoll worldwide sales team, with their with proven track records of success in the data warehouse space, complements our high-powered direct channel strategy," said HyperRoll COO, Arik Paran. "HyperRoll is very enthusiastic in regards to the expanded market potential these new team members represent, and we consider them key partners in our global business development effort."

HyperRoll's solution provides benefit to organizations where immediate access to business intelligence is required. Key target applications include customer relationship management (CRM), enterprise resource planning (ERP), financial applications, sales, e-commerce and supply chain management, among others.

About The IRUS Group Inc

The Irus Group Inc is a consulting firm specializing in architecting and implementing applications, especially in the domain of Data Warehousing and OLAP. The Irus Group Inc serves a broad cross-section of clients across the industrial spectrum in both the United States and Canada to include government, banking, retail, manufacturing, and telecommunications. For more information, contact servicesasles@irusgroup.com.

About inGroup LTD

InGroup's mission is to deliver world-class business solutions through a set of products referred to as Performance Intelligence Portals. Collecting information from operational systems and external sources, providing access through the intranet or over the Web, InGroup delivers customized solutions, out of the box applications, and can manage the entire environment through hosted applications service. inGroup operates three lines of business: consulting, software solutions and training. For more information, contact c.ashley@ingroup.co.uk.

About ASE

Advanced Systems Europe is a dynamic, fast-growing system integration and consulting company, serving the Western Europe in general and the Benelux area in particular. Located at Eindhoven (Holland), A.S.E. specializes in systems support. With professional experts in the industrial and business applications environment, A.S.E. can support organizations throughout Europe that are relying on this mature business environment for their daily operation. ASE is part of the LIRAZ Group, www.liraz.co.il, an international IT-organization, which is quoted on the Tel Aviv stock exchange. ASE was founded in 1993. For more information contact: hrm@ase-nl.com.

About SoftCubes

SoftCubes provides comprehensive software services to the OLAP and data warehouse market. SoftCubes founders have excellent competence in the OLAP and data warehouse technologies, and are market leaders in these rapidly evolving and modern technologies. SoftCubes provides the following services to its clients: Project implementation, product development, product representation, consulting services and technical training. For more information, contact: SoftCubes@softcubes.com.

About HyperRoll Inc

HyperRoll Inc provides a suite of revolutionary products which virtually "turbocharge" database performance while enabling bigger and better applications for any database systems, from the VLDW to Data Mart Systems. This advanced HyperRoll Technology can easily and transparently be incorporated into an existing environment. HyperRoll Inc is based in the U.S. and Israel. For more information, please visit www.hyperroll.com.

Contact Pam Abrahamsson, The Stephenson Group, 805-772-3601 x15, pabrahamsson@stephensongroup.com, for HyperRoll Inc.